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Following the American Psychological Association’s Guidelines

With today’s market saturated with advertisements, it can be overwhelming to the consumer and sometimes pointless for the marketer. Advertisements often miss their mark because not every advertisement is meant for every person. An ad featuring a scantily clad woman on a beach is obviously meant for a specific age group, and sometimes a specific gender, depending on the context. Meanwhile, an ad featuring a middle-aged woman using an all-purpose cleaning device to save time in order to get a four-course meal on the table before her family returns home for the evening is clearly not meant for Continue reading...

A computer is a machine that follows precise instructions to manipulate information and data. The computer has not changed much in its short history. The invention of computers was necessitated by the need to carry out complex arithmetic and mathematical tasks faster and with ease. When astronomers started playing around with big numbers, they realized they could not keep up with the rate of discovery in the field if they continued to do math by hand. At first they tried to overcome this limitation by using formulas and pre-calculated values, such as logarithm tables. In the 19th century, an Continue reading...