Even though, Wal-Mart has branches across the globe, being an American Inc. it has most of its branches in the country. The retail outlets are purposefully meant to distribute the electronics, foods, and other products to the customers. More specifically, these retail stores across the country are to ensure convenience of shopping for the customers, as well as their suppliers. This paper specifically, discusses the Wal-Mart retail customers’ profile, unique competitive positioning, pricing strategy, and sales approach.
Wal-Mart’s Customers’ Profile
Just as noted by McMillan (2012), Wal-Mart segments its customers in four market segments. They serve the geographic, demographic, behavioral, and psychographic Continue reading...