Executive Summary
The 1980s and 1990s were a different era for the pharmaceutical companies in comparison to the present day situation. The differences are even more apparent in an examination of India’s pharmaceutical arena in the period. The conditions that were present at the time necessitated the formation of a joint venture between Eli Lilly, an American company and Ranbaxy and Indian company to conduct operations in India. At this stage, Eli Lilly lacked a strong presence in India despite having conducted business in human and animal insulin in India. The joint venture was set up with the agreement to Continue reading...