Essentially, availability heuristic refers to the tendency of the human mind to take a judgmental shortcut on the basis of immediate examples. In this case, a person could be reviewing a specific topic, person, event (such as a national election) and make conclusions on the basis of the information they can remember rather than what they cannot recall (Kahneman 7). The ‘availability’ part alludes to the reach-ability to information, often- if not always- in the mind. In other words, person does not necessarily rely on facts unless it is a fact they remember. Otherwise, they go with the information Continue reading...
