Firm Research Papers Samples That Help You Write Better, Faster & with Gusto

Assignment 2: Operations decisions

The price elasticity of demand calculated in assignment 1 indicates that the industry for flow-calorie frozen food is a competitive market. The price elasticity was more than 1 showing that a change in price of the food causes a significant change in quantity demanded. The value implies that firms in the market do not have much power to the prices for their commodities. The competitors of the firm include Nestle SA, Kellogg Company, Birds Eye Foods, among other companies. The high price elasticity enables businesses in the market to use pricing strategies in order to attract and maintain customers. Continue reading...

The running of a business is subject to ethical checks from the stakeholders. For this, and other reasons, business proprietors have designed codes of conduct to regulate the business dealings. These codes of conduct define what entails ethical behavior and the mechanisms that an organization will take to ensure that its employees and all its business activities are done within the highest ideals of business ethics. I have worked as a contracting officer for a long time, in the process honing skills that informed my decision to start my own firm. Based on my experience, it is important to Continue reading...

Introduction

Managerial economics involves the integration of the basic economic theory and management practices. This field seeks to combine the logical intrigues of economic theories with the problems and policies that the practical manager encounters in business. Therefore, managerial economics is a significant tool that offers techniques for managerial decision-making and policy formation. In business decision making, the combination of economic theory and managerial skills provides an ideal strategy for solutions when confronted with business constraints. Knowledge of managerial economics enhances the analytical skills employed in analyzing the logical structures of business problems thus providing a channel towards the appropriate Continue reading...

Introduction

The world of business is so dependent on information technology such that one cannot separate the two. In the current world, a business cannot operate without IT since their daily operations such as the transfer of money, social media marketing, databases and inventory are highly dependent on the information technology. The paper seeks to look at the different ways in which IT has been infused in the organization I work. The paper covers a number of areas that the organization has ventured in terms of IT, and look at the future ventures that are being sought after.

IT integration in the firm

Database – this Continue reading...

Introduction

Leaders of contemporary firms can greatly improve workers’ experiences and working environments by sensibly inculcating leadership theories in the daily running of their organizations (McKee, Kemp & Spence, 2013). I work in a small Information Technology (IT) firm that deals with software development and hardware maintenance. It is owned by two individuals / partners: one is a trained IT expert while the other has no background in IT. I work in the software development department. The two partners share management responsibility. The IT expert oversees technical work while the other one is the administrator and overall manager / leader. The Continue reading...

Utilizing learning theories to influence product service adoption

Competition in the beverage industry has become fierce making players in the market to forge strategic ways of creating awareness and luring their potential clients to consume their products. It should be noted that television, one-sided adverts, billboard, and print media adverts no longer achieve their goals towards capturing the youths who comprise the majority of those who consume beverages (Delbert, and Mothersbaugh 21). Instead, beverage-producing firms such as Starbucks connect with their clients via the social media in order to give them a personalized service and collect data to develop behavioral profiles of consumers. According to a study Continue reading...

Statement of purpose

Increase in international trade and businesses have resulted in increased derivatives use in international finance markets. In that respect, businesses and investors increasingly adapt strategies o benefits from exchange rate fluctuation as well as for managing his related risks. Those strategies include speculation, arbitrage and hedging with varying application by firms and investors. In that view, his analysis seeks to study the three techniques application by firms.

Study objective and question

In view of the study topic, the study will seek to achieve two objectives. The first objective is to find the characteristics of the firms ha use each of the three strategies. Continue reading...

Market Analysis 1. What type of market segmentation process does the company seem to utilize? IS there a primary target consumer?

Starbucks Company has been consistent in innovation and providing quality products and unique services in reaction to the varying consumer tastes and preferences. Under the leadership of Howard Schultz, the Starbucks family emphasizes that customer satisfaction is the driving force behind their market-oriented innovation culture and forming a sustainable market advantage over market rivals (Yankelovich and Meer 122). Originally, the company applies demographic market segmentation strategy targeting high-end customers whose used quality and convenience as core factors in determining their level of preference (Mourdoukoutas par.3). With the continuous social-economic growth, the management noticed of an opportunity gap in the Continue reading...

Introduction

National Broadcasting Company (NBC) is a broadcasting company founded in 1926 by Radio Corporation of America. The network is a commercial television broadcast and radio network that is owned by NBCUniversal, which is a division of Comcast. The broadcasting company has its headquarters in Comcast Building in New York City. The building is located at the Rockefeller Center, but the network has additional offices in Los Angeles and Chicago. The NBC logo, which was adopted officially in 1979, gives the network the name ‘Peacock Network’. This is because the emblem has many colors, which are shaped like a Peacock.
Continue reading...

Impact on Supply Chain by Third Party Logistics

Introduction
In the contemporary business world, business are operating in different locations and hence increase demand for the efficient logistical infrastructure. As such, business have researched in a logistical infrastructure that ensures different locations and facilities are in access of the products they need at the convenient time. While various companies are utilized their own logistical frameworks, others have outsourced logistic tasks to the third party logistic (3PL) firms. A 3PL firm is an entity that offers third party or outsourced logistics services to other firms for some proportion of the overall supply chain management function. According to Green Continue reading...

Introduction

JC Penney was founded by James Cash Penney in 1902. James had worked for Golden Rule stores in Colorado before establishing his company. The company was incorporated into its new name J.C Penney Company in 1913 with the presence of a co-founder named William Henry Mc Manus. After the incorporation, the company moved its headquarters to New York in 1914. The main reasons why the company moved its headquarters is to simplify the buying, transportation of goods and financing. JC Penney entered into the discount merchandising when it acquired General Merchandise Company that gave them The Treasury store in Continue reading...

Introduction

The concept of corporate social responsibility (CSR) has great importance in the current business environment as governments and general public expect that businesses today should contribute to community welfare and environmental sustainability. No business enterprise can be competitive in the market environment or achieve enhanced customer loyalty unless they are socially responsible corporate citizens. The ethical case study chosen for this assignment is about the corporate ethics or responsibility of X Chemical whose operations harm the environment to an unacceptable level. As Heist (1992) describes in the case study, the government agency responsible for overseeing the permit process granted Continue reading...

A monopoly is a market structure dominated by only one supplier who supplies a particular product or service which does not have substitutes (Mankiw, pg 330). Monopolies exist because there is restriction of entry into a particular market. The existence of monopoly leads to market failure in an economy. Monopoly power means the ability to set prices by a monopoly firm. Entry into the market is restricted because of the high initial costs involved, complexity of operation, the nature of the product or service, economies of scale and existence of patents, trademarks, copy rights and franchise. The existence of Continue reading...

Abstract

Industry factors are crucial in determining an organization’s operations, strategies and performance. In that respect, the analysis sought to demonstrate the factors’ operations with reference to Exxon Mobil as a firm in Oil and gas industry. The analysis focused on analyzing factors such as supply and demand effects, production costs, elasticity, market structure, competitive advantage as well as the company’s market share.
EXXON Mobil has been identified as a leading corporation in the oil and gas industry and has operations across the globe. The company’s products include crude oil and gas as well as related products. Continue reading...

International and global marketing

Today’s global and international marketers are faced with many challenges and opportunities presented by the current global marketing environment, which require careful consideration and planning. Critically evaluate a specific contemporary marketing issue of your choice, discussing how today’s global & international marketers address the associated marketing related opportunities and challenges it presents. Apply your answer to relevant examples from the international/global marketing environment.
The world market is becoming more dynamic as years pass by; it is evident that powerful forces are changing methods of doing business and drastically transforming the global market. The ever rising movements of goods, Continue reading...

Market structures Description

Monopoly market
This is a type of market that features one, if not all, of the characteristics of a monopoly such as supply constraints, high price levels or excessive entry barriers. Due to the type of market, it mainly entail of a single supplying firm and consumers can only buy from this single firm. Without good control or legislation, this firm has the power to increase prices without adversely impacting demand for its services/products. This kind of market is in contrast to a perfectly competitive market.Oligopolistic market
This is a situation where a certain market is controlled by a Continue reading...

Demand

Using standard economic theory we can define demand as the quantity of goods and services that consumers want to buy at different prices. This definition of demand is based on the assumption that, all other factors that affects demand remains constant when we consider the effect of price on the demand for any good or service. To put it more simply, we know that demand is affected by a number of factors like price of the product, the income of the individual, the price of other related products, the consumer’s tastes and preferences, and even government policies. When Continue reading...

Vogue Magazine- Public Relations 

Vogue defines an international firm that is in the fashion industry. The magazine is present in about 23 countries, where there are editions published monthly in each of the nations. b) Find the firm’s 10K information on the web and review section 1 [if the firm is private, then find a public firm in the same space to get data].
Vogue is noted to have an annual revenue of between $460 million. The revenue is mainly from advertising.c) What are the key factors driving their business?
In 2006, Vogue was described as the most influential magazine globally. The Continue reading...

Industry Analysis

Nike operates in the global sports apparel industry. It is one of the market leaders in the sports apparel market and its market share has increased from 3.9% in 2007 to 4.9% in 2012 and it is expected to grow to a 6.5% which shows that the pace of the growth of the company exceeds the industry average, especially in the period mentioned above. The world sports apparel market has an expected value of $126 billion in the current year i.e. 2015. The market trends in this industry are driven by health and more active lifestyles with the older Continue reading...

CONTENTS

Introduction 3

Overview of the Code 4
Corruption and Unfair Competition Practices 4
Confidentiality 6
Ethics, legality, and morality 6
Discussion and Conclusion. 9
Introduction
Together with corporate constitutional documents, a code of conduct is one of the most important instruments of an enterprise. It outlines social norms, rules and responsibilities often organization, which should be followed by its employees and suppliers. In accordance with the definition developed by the international Federation of Accountants, a code of conduct should contain principles, better standards, behavior and rules that define the decisions, systems of organizations and procedures in a way, which is Continue reading...