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Procuring a safe shelf space with the help of slotting allowances has been discredited by some companies; however it is believed by ours that this is the only way ahead to spreading our businesses and increasing the popularity of our products in the market. We encourage all our partner companies to use slotting allowances because they allow us to use our state of the art technology to access retailers, get market information and set the right prices in comparison to other products.
In encouraging all our fellow managers to embrace the system, there are several things worth mentioning:
Our company has the widest access to the most popular markets in the country.
Local and popular products need to be within the reach of customers at their first.
It will help promote competition in the market, and the best-paying company gets the shelf.
Within the chain and outside of it, the best way to reach the most regular customers of our products, we need to introduce slotting allowances in order to have their ease of access to our produce which will inevitably bring us great profit.
Request for Approval
Please give me a timed approval of all the managers who favor the slotting allowances. Sticking together in this task and aiming to expand our market with collaboration will help to progress in no time. We shall hold a meeting soon to seal the decisions of all those involved.
I know together we will work to meet the heights of success.
cc. Kathy Norton CEO
Kanter, Rosabeth Moss, and Paul Myers. (2012)“Evergreen Natural Markets 2012.” Harvard Business School Brief Cases.Cambridge, MA: Harvard Business Publishing, 2012
Retail owner. (June 15, 2012). Store Benchmark Ratios/Food and Beverage Stores/
Supermarkets Grocery Stores. Retrieved from http://www.retailowner.com/
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