Toronto Cake Festival: Embok/Pmbok, Phases Of Event Management And Creative Techniques Research Creative Writings Examples
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First Half: Basic Event Details (Date, Location, Attendees, Target Audience Demographics, Costs, and Parking)
Second Half: Mission and Vision, Objectives, Action Plan, Marketing Strategy, Promotional Mix and Marketing Budget
In creating the mind map, which is depicted in two halves, both the Event Management Body of Knowledge (EMBOK) and Project Management Body of Knowledge (PMBOK) were used extensively. Initiation, which is both the first steps of the EMBOK and PMBOK, figured prominently under the plans of the Toronto Cake Festival Marketing Company. Project initiation, under PMBOK, commenced with the identification of the following details, all of which serve as sub-items under the mind map: estimated attendees, target audience demographics, costs, parking, mission and vision, objectives, action plan, marketing strategy, promotional mix and marketing budget. Taken together, such enables initiation under EMBOK to commence during the date indicated (October 24, 2015) at the specified location (The Arcadian Court), taking into account its two parts – the Cake Festival and Dinner. Planning under PMBOK takes into account all the details provided under the sub-items of the mind map – the particulars of which lead to the plans during the event (e.g. fundraising by building donor relations and encouraging people to donate, reaching out for donations through exposure in promotions, etc.). Implementation during the event thus follows, which is borne out of the execution of the plan under the project, subject to the identified budget estimates. The event, as it stands, thus becomes full-fledged under EMBOK, which is made possible through the exertion of control under PMBOK. Closure, under both EMBOK and PMBOK, is perceived as the end of the event per se that leads to feedback gathering and evaluation, based on how executions and controls were conducted under the project (e.g. realizing the accumulation of target amounts for fundraising, raising greater awareness and vigilance on matters related to breast cancer, etc.).
Phases of Event Management and Creative Techniques Research
As inferable from the mind map, the Toronto Cake Festival Marketing Company has thoroughly fulfilled all the phases of event management. For the concept, the company has deliberately established its objectives for the event based on the key intent of the organizers to raise funds for the Toronto Breast Cancer Foundation. Planning is done in coordination with the foundation through the classic application of the marketing mix (five Ps – product, price, place, promotion and people). The event itself is designed to proceed on a daylong basis on a specific date, in turn divided into two parts - Cake Festival and Dinner. The closure of the event aims to fulfill all the stated objectives (increase funds for the foundation via donations, donor relations, etc. to help establish a comprehensive health care section).
The mind map has indicated several elements crucial to creative techniques research, many of which are related to promotion and the products featured. A mix of traditional and new-age promotion and advertising methods are incorporated by the Toronto Cake Festival Marketing Company in a bid to widen its reach and attract participation. At the same time, significant budget investment in research, communication, and the event itself is intended to greater creativity in terms of the products sold and activities featured during both the Cake Festival and Dinner. With regard to budget investment in networking and public relations, the goal of establishing quality relationships with donors is kept in mind.
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