Executive Summary
This report presents the marketing strategy and the marketing mix for James Baxter Bakery. James Baxter's bakery will classify its target market according to geographic, psychographic, demographic and behavioral characteristics. The bakery's target market shall be residents and personal customer service and competitive prices are keys to maintaining the bakery's share of the local market in Australia. The bakery will offer good quality products at affordable and competitive prices and it will focus on taste, flavor, design and beauty of its products and it will not use preservatives in its products but will emphasize on the freshness of its Continue reading...