Marketing
Research Methodology When Ann Banks found out that her company; Saxonville Sausage Company wasn’t doing business the way the management wanted it to because of the lack of target market awareness, she suggested that the company consider a qualitative market research method to overcome this deficiency. What happens in a qualitative research method is that in order to obtain the right answer to the question of who are the right target audience for their product, it is directly addressed to customers through a questionnaire. When questions are directed at a targeted audience, the feedback that one gets through Continue reading...
