Introduction
As economists would suggest, conglomerate strategy is the best technique that can shield a company from imminent market loss or economic downturns. This is due to the diversification of products that capture different market segments with varying determinant factors. Samsung Electronics is a real proof of the case since its establishment in 1938 by Lee Byung –Chul. The South Korean company has expanded its product segmentation in Consumer electronics, information technology, and Mobile Communications Industry. Samsung Electronics ventured into the mobile manufacturing industry following an acquisition deal with Hanguk Jeonja Tongsin and has since grasped a huge market share Continue reading...