The alliance’s mission statement according to Alliance for a Healthier Generation website is: ‘To reduce the prevalence of childhood obesity and to empower kids to develop lifelong, healthy habits’ (www.healthiergeneration.org/about_us). The Alliance for a Healthier Generation was founded by the Clinton Foundation and the American Heart Association (www.healthiergeneration.org/about_us). The Alliance works with companies, schools, community organizations, families and healthcare professionals to help change systems and circumstances that result in healthier children. By transforming environments and other systems, the alliance creates a difference in children’s health and making it even better. The company empowers different individuals who influence Continue reading...