Report: International Marketing Strategy
The internationalizing of the market provides an opportunity for a business to expand its operations through sales and construction of manufacturing plants. The decision to take either option depends on the objective the firm intends to achieve after a stipulated period. Operating global creates a chance for a firm to exploit the market niche available in other countries as well as provide products that customers demand.
The decision to go globally needs caution especially if a company has decided to offer its products in a jurisdiction it has never operated in prior to establishing itself in the area. Continue reading...