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Marketing Plan for Moringa Gold (A Beauty Product Company)Section A- Competitive Situation Analysis Analysis of Inter- and Intra-Competition using Porter’s 5 Forces Model The Porter’s 5 forces model is the best method which must be used to analyze the “competitive forces in the industry environment to identify opportunities and threats,” according to Charles Hill and Gareth Jones (2010, p. 42). The Porter’s 5 forces model focus on five forces which “shape competition within an industry” (Hill & Gareth, 2010, p. 42). These five forces include the following: 1) the threat from new entrants by “potential competitors”; 2) the intensity level of Continue reading...
