Good Research Paper On digital Marketing Research
DIGITAL TECHNOLOGIES It is an acknowledged fact by major players and opinion shapers in the automotive industry that the role of technology, in general, cannot be wholly excluded from the needed attention. The underlying reason here is that there is a visible commonality of interest between the existence of technology and the presence of the automotive industry. Like every other new phenomenon, technology has not wholly been excluded from the occurrence of changes and adjustments to conform to the current trends and needs within the immediate environment. This realization has necessitated the evolution of technology, and equally proceeded to facilitate the manifestation of its impact. This research aims at exploring the evolution of digital technologies and its impact, with a specific focus on the automotive industry, within the global context in general and Ireland, in particular (Ó riain, 2004).SWOT ANALYSIS Digital technologies cannot exist conclusively, especially in the absence of collective elements of strengths and weaknesses and other elements that wholly define a concept.STRENGTH The Nissan Company very stands out as being effective in cost control. It eventually makes it products to be more valuable to its customer base since they are accessible at comparatively lower prices than those from its competitors. In addition, the adoption of eco-technology by the company has led to a remarkable reduction in its waste and pollution emission within the environment. It makes it adorable to potential clients who are the environment sensitive.WEAKNESSES Although the cars from Nissan are becoming much better in variety and quality, the company still lacks recognizable power in the production of luxury cars such as convertible sports cars. In addition, the rate at which Nissan cars have been recalled is a symbolic weakness on the company’s part.OPPORTUNITIES Despite the varied weaknesses as mentioned above, the Nissan Company has accessibility to a large section of the automobile market. It is due to the comparatively low costs of its products, especially in poor and developing countries.Technology The Nissan Company has endeavored effort fully in the application of modern technologies in the production of its latest product; this has been in a bid to conform to the current technological trends. Additionally, the adoption of zero-emission technologies on its products is worth recognizing.DIGITAL TECHNOLOGIES AND THEIR IMPACT ON INDUSTRY As opinionated by various experts in the automotive industry, the impact of digital technologies has been characterized by the transcending of regional borders, with a view of capturing the global sphere. In this sense, insurance stands out as the dominant sphere of impact (Corcoran, 2004). Each and every developing nation has prioritized the reduction of road carnage and other negative impacts that emanate from vehicle usage. It has necessitated the formulation of the relevant laws and policies that are centered on making insurance mandatory in such nations. In the case above, Ireland has equally competed with its counterparts to conform to the realities of making insurance mandatory within its borders. On a further note, this particular development has been heavily impacted upon by the dilemma of contemporary digital technologies. The prevailing line of thought in this sense is that the emergence and continuing evolution of digital technologies have totally introduced a complete paradigm shift in the insurance business (Ijioui, 2010). With motor vehicle insurance being mandatory in Ireland, the level of influence emerging from the digital technologies continues to grow. On a further note, this means that the symbiotic relationship between the motor vehicle insurance and the digital technologies produces a wave in the automotive industry as a spiral effect. A typical example of such spiral effects includes but is not limited to changes in the costs and prices of insurance products. In this case, the cost of motor vehicle insurance products such as a third party policy and goods on transit policy are likely to reduce if and when digital technology products are installed in the motor vehicles. One of the ways through which this kind of development is realizable is through the application of telematics in the vehicles. The telematics is usage-based products that provide an insight into the way individuals’ drive, in addition to giving a view of how individuals interact with the vehicles. It, therefore, means that the use of such telematics facilitates the provision of information deemed necessary and relevant by the insurance companies in the determination of underwriting criteria. Additionally, the use and application of digital sensors within the vehicles is instrumental in determining the underwriting accuracy. This occurs through the capture of information regarding the surrounding environment and the vehicle performance within the immediate area (Ijioui, 2010). On a further note, the aim and ultimate goal of the automotive industry are profit maximization. It is likely to increases due to the rapid rate of mobile phone technology advancement. According to industry experts, majority of mobile phone users is composed of the youth between the age brackets of 18-35 years, who are still naturally enthusiastic about ownership and possession of motor vehicles to facilitate their education and career mobility besides fun and adventure. Through the use of mobile phones technologies such as Apps, the youth category in question is capable of finding the needed information related to the products of the automotive industry such as car models and prices. This way, the comparison of prices among the players in the industry is achievable. Additionally, the emerging versions of automobiles are noted through the use of such technologies. It is, however, worth noting that this development is not only exclusive to the use and application of mobile phone technology, but additionally transcends to infiltrate the use and application of computers. Simply put, digital technologies have been instrumental and continue being instrumental in the expansion of marketing and promotional avenues for the automotive industry. It is a major positive impact (Ó riain, 2004). In addition, the use and application of mobile phones and computers has been instrumental in the reduction of some major barriers to trade within the automotive industry. In this sense, mobile phones and computers have stood out as the hallmarks of 21st century trade. It is because the traditional model of automotive industry purchase has been rendered irrelevant, as mobile phones and computers replace them as the preferred modes of product purchase (Corcoran, 2004). One of the ways through which the above-mentioned occurrence has been manifest is through the electronic payment methods. This way, the tiresome paperwork that characterized the old form of vehicle purchase has been replaced by electronic purchase. Major examples, in this case, include but are not limited to mobile banking, electronic wire transfer, and PayPal. In the mindset of players in the automotive industry, this has led to a significant reduction in the factors that emerged as impediment to easier and convenient ways of executing transactions in the automotive industry. On a more positive note, the emergence3 of digital technologies has outdone the negative attributes that originally prevailed among the industry critics, especially those that centered on the replacement of human labor with machines. In this context, the introduction of digital technologies in the automotive industry has resulted in the intense increases in the rate at which automobile industry products such as vehicles are produced. It is due to the application and use of technologies that are capable of fast execution of commands within the production chain, hence ensuring that the final product comes out quickly (Singh, 2012). The overall effect of this is not only a reduction in time wastage, but also a reduction in the costs of production that are pegged on time spent as the primary premise.FUTURE TRENDS THAT WILL IMPACT ON THE AUTOMATIVE INDUSTRY Equally acknowledged is the fact that digital technologies are naturally bound to progress in terms of changes in conformity with the ever-changing digital environment. It, therefore, means that the future the future of digital technologies about the automotive industry in Ireland in particular, and the global stage in general will not remain static. In this sense, for this reason, the future trends related to digital technologies that are bound to impact heavily on the automotive industry include but are not limited to;GROWTH IN INTERNET CONNECTIVITY It is argued to be the most pervasive trend in the digital technology. In this case, the majority of the things that human beings interact with will become a computable entity, including the automobiles. This particular situation will enable the subjects of digital technologies to interact with personal smartphones seamlessly besides interacting with one another at remarkably increased and expanded rates. As argued by the relevant experts, this particular trend will be driven by two complementary technologies in the coming years. The first technology in this revolution is the near field communication (NFC), which enables a two-way data communication between nearby devices, in addition to the ultra-low power chips that are capable of harvesting energy from the immediate environment, thus putting the computable entities everywhere within the global sphere (Singh, 2012). Although the web of things is still considered to be underway in terms of development and realization, its impact on the automotive industry cannot be wholly sidelined. The prevailing sense here is that this trend will not only introduce a complete overhaul of paradigm in energy as a variable but will also transform its application on the automotive products. One emerging example in this case is that the products of automotive industry such as the automobiles will not entirely rely on carbon-based fuel as it is today, but will begin the adoption of energy harnessed from the environment, with a primary focus on the solar energy.In terms of financial costs, this development will make the major products of the automotive industry such as cars to be easily accessible to the a large section of the population since the costs that are directly related to the use of carbon-based energy, whose costs are never predictable as they are influenced by the dynamics beyond consumers consumption will eventually be curtailed or altogether be eliminated. It, therefore, means that other ripple effects such as increased sales volume are most likely to be witnessed by the automotive industry.PROLIFERATION OF MOBILE DEVICES ANDS SMART PHONES While it has been the common norm among computer mongers and other consumers that computers are typically machines that primarily rely on the use of hands to facilitate operations and dispensation of commands, an overhaul is inevitable. With the introduction of no-touch interface, the modern computers will not receive commands from the physical hand contact, but from a basic pattern recognition-based technology (Herman and Machesney, 2001). Similarly, this is likely to impact on the automotive industry since the computers that are specifically designed to be used in the automotive industry products such as cars, will equally rely on the same pattern recognition technology. The overall effect here will be an increase in the level of convenience through which the consumers of such products use them. A typical example, in this case, is the application of voice recognition pattern in starting an automobile and giving direction to the final expected destination. This realization means that the automotive industry cannot be excluded from its impact. One of the impacts here is that there is bound to be an increase in the level of sales volume of automobiles to the delight of industry players. The premise of this argument is that, if and when the current statistics on the number of the population that are increasingly getting addicted to the tech savvy dilemma are factored into consideration, then a large number of this population are most likely to prefer the automobiles that fuse such digital trends into their products. In a nutshell, the automobile industry is naturally bound to reap the huge financial benefits that will inevitably emanate from this occurrence, thus translating into expanded financial profits (Singh, 2012).EVOLUTION OF DIGITAL PAYMENT SYSTEMS With the increasing rate at which digital payments are evolving, all aspects of human life are inclined to be impacted upon by this development. In the automotive industry, digital payment methods will increase the convenience rate of doing business across the globe by eliminating the geographical and distance barriers and that have for long been impediments to business transactions (Herman and Machesney, 2001).DIGITAL ADVERTISING MEDIUMS The emergence of digital advertisement mediums as a replacement of the traditional forms will equally have a significant impact on the automotive industry. In this case, the targeted market base will be expanded as majority of people become aware of the use of digital products like phones. In essence, this will reduce advertisement costs within the automotive industry, in general.CONTINOUS DEVELOPMENT OF DIGITAL COMMUNICATION TOOLS The importance and relevance of communication in any business activity can never be sidelined. It is because continuous interaction with the customer normally results in consumer confidence with the company. With the continuous development of digital communication tools such as Skype, Google Hangouts, and whatsApp, this will be highly achievable. The ultimate result of this occurrence will be increased consumer confidence in the players in the automotive industry, thus leading to increased sales volume of the automotive products such as cars.
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