Sample Case Study On Umuc Haircuts Case Study: Stage 4
The intention of the UMUC Haircuts is to have an IT solution that would wok for it in conducting its businesses and marketing solutions. The IT solutions in this case will be introduction of online marketing. Over the years, debates have ensued on the effective approaches on how online marketing can be improved and enhanced as a career. A wider view suggests that customer’s service trends have changed drastically. Based on this information, programs assisting in learning exist primarily to address the issue. Marketing managers of various companies spend more resources, time developing online marketing strategies, and online market research (Sheehan, 2010). However, the primal focus of online marketing is similar to the purpose of traditional marketing. The relationship between a company’s management with clients is critical since it is beneficial to both the company and stakeholders. In selecting this topic, the intention of the researcher reveals that online marketing is probably the next big thing in marketing. In addition, this topic is suitable considering that it contains both e-business and e- commerce. The researcher will embark on showing the development of online marketing through software programs that assist to carry out the trades
The internet is a market that has booming business. Technological advancements have made it easy for many people to have access to the internet. This means that there is a lot of exposure and many people can now access to ecommerce activities. Individuals are striving to ensure that they utilize the internet in the conduction of their daily affairs. Therefore, this means that more people get exposed to online businesses and activities, which include ecommerce activities (Schelin & Garson, 2004). UMUC Haircuts have not been left out as they have ensured that majority of their products are found online in order to attain maximum profits. The best way that this has been done is through encouraging their websites to be user friendly which encourages visitors to look at more products online. There is a belief that companies that cannot offer ecommerce services are not able to deliver satisfactory products and services. Ecommerce web development has increased drastically as companies are working hard to ensure that they meet the business requirements, which are on the rise.
UMUC Haircuts are encouraged to develop an ecommerce website in order to reach out to many potential customers who are all over the world. They are encouraged to take advantage of the upheaval brought by ecommerce in the process of buying and selling of products around the world (Sheehan, 2010). There are certain reasons why businesses are encouraged to go online as they do their businesses. They include:
Time and convenience
One critical factor of development is time. Customers might not be in a position of visiting shops all the time as they might be busy, held up or far from the shop at that particular moment. However, online stores offer individuals the mandate of visiting the site throughout and at the convenient time, that suits those (Schelin & Garson, 2004). All the electronic stores work 24 hours per day, which makes customers buy products at any time, without restriction by the time zones they might be in the world. Moreover, the sellers will not have waste a lot of time explaining their products as all the information are in the website. All the customers will have their own time of reading about the product making the sellers have an easy time of not explaining the same thing to different people. This makes it easy for numerous transactions to take place at a particular time.
The setup and maintenance of stores located in prime areas is usually expensive. One will have to pay for the overhead expenses and hire more workforces and personnel. The same applies to the setting of stores in different countries in order to sell the same products. If one compares this with ecommerce, they would realize that it is cheaper and easier to have everything online (Webber & Wallace, 2009). One will not have to set up different shops on different countries. They will also not have the expenses of hiring sales people and the people who would explain how the product works as all the information are in the online store. In addition, advertisement of products in the internet is easier and cheap as compared to audio-visual media like televisions and radios as used by the stores. Customers looking for the same product would have the chance of finding the product easily immediately they type the name of the product. There are websites, which have placed videos for their products on the online stores. The customer would have to push the play button to know more about the product. This makes it easy for the customers to understand the product in depth.
Schelin, S. H., & Garson, G. D. (2004). IT solutions series: Humanizing IT : advice from experts. Hershey, PA: CyberTech Pub.
Sheehan, B. (2010). Online marketing. Lausanne: AVA Academia.
Webber, L., & Wallace, M. (2009). Green tech: How to plan and implement sustainable IT solutions. New York: American Management Association
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