Introduction
General Electric (GE) is a large company that contains a diversified portfolio. The company operates in the global sector and faces a challenging business environment. It is important to analyze and understand the external environment of GE for the effective selection of techniques that will enable the company to sustain a competitive advantage. The analysis of the case study of GE will help managers learn ways in which they can make their companies sustain their competitive advantages. The case study analysis revolves around the two-decade leadership of Jack Welch.
Jack Welch was a very successful CEO of General Electric (
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