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Business Plan

4. Executive summary
Online markets are now catering huge shopping target market via employing technological innovative techniques. Forecasted Global growth for retail online clothing business is 4.2. BE trendy, an online business entity is proposed in the document with a vision to create value for the international market via delivering at par expected services.
Sole proprietorship business entity idea is developed by considering the simplicity and ease of legalities of the decided form of business. Business is aimed to operate online clothing and accessories retail store to cater international markets. The core product of the company will be reputed Continue reading...

Introduction

Nike, Inc. (and its subsidiaries) is easily one of the largest companies involved in designing, manufacturing, distributing and marketing athletic apparel, footwear, sports equipment and accessories for multiple fitness and sports activities. With operations across North America, Europe, Asia, Africa and the Middle East, Nike has is headquartered in Oregon. Nike, which employs 48,000 people, posted upwards of $25,313 million and $3,254 in revenues and operating profits in the year 2013. In the United States alone, Nike has 171 Nike Factory stores, 72 Converse stores, 33 Nike-in-line stores, and 28 Hurley stores, served by five distribution Continue reading...

Researchers forecast that the world sports wear industry may exceed $126 billion in 2015. The market is determined by a trend to more active, healthier lifestyles, with women and older people getting more active.
According to Pearson (2014), the sports and fitness clothing market of the world is very fragmented, there are a lot of brands, from simple cheap brands to very expensive prestigious names. In such an environment, even very successful brands must work hard to keep their market share. Challenges that sports apparel companies face include tough competition, changing trends in fashion, and price-conscious consumers.
The fitness Continue reading...