Free Essays on Apparel to Get Inspired & Learn by Example

There are a number of factors that drive change in the apparel industry, and their impact can either be positive or negative. One of the factors driving change is the changing consumer preference. Designs and quality keeping changing on various occasions and such as affected the traditional fashion calendar. Producers and manufacturers have the responsibility of meeting the needs and expectation of the customers who are more conscious of quality and the market prices (Athukorala & Ekanayake 2). The apparel industry can suffer the consequences of failing to respond to market needs effectively remaining irrelevant in the market.
An intermediary Continue reading...

Green supply chain for Montero

Overview of the apparel industry
Production in most apparel industries particularly in Mantero goes through various chains before the final product get into the hands of the consumers. Goods are subjected to various forms of treatments at different stages of supply chain before it is released in the market. Within the supply chain, the middlemen involved may innovate fresh ideas that would otherwise improve the quality of the product. Branding, sorting out, and repair are among the services that the middlemen offer on the finished goods in order to improve quality and reduce the transit time in the shelves. Continue reading...

External Assessment Part A

Under Armour is an American company formed in year 1996 by Kevin Plank. The company mainly involve in designing, production, marketing & distribution of sports clothing, footwear and other related accessories. Under Armour provides hi-tech gears to its consumers that are designed to control temperature and enhance the performance of the players. The company is one of top key brands in performance wear, however the company is facing tough competition from Nike and Adidas. Other competitors of Under Armour are Puma, New Balance, Columbia, Champion, Sugoi, North Face and Quick Silver. Under Armour is largely depends upon United States for Continue reading...

Business Plan

4. Executive summary
Online markets are now catering huge shopping target market via employing technological innovative techniques. Forecasted Global growth for retail online clothing business is 4.2. BE trendy, an online business entity is proposed in the document with a vision to create value for the international market via delivering at par expected services.
Sole proprietorship business entity idea is developed by considering the simplicity and ease of legalities of the decided form of business. Business is aimed to operate online clothing and accessories retail store to cater international markets. The core product of the company will be reputed Continue reading...

A Thesis Submitted

for
the Degree of Bachelor of Arts (Honors)
in

Fashion & Textiles

(Fashion & Textile Design Specialism)

ACKNOWLEGEMENTS

AUTHORISATION
I hereby declare that this thesis is my own work and that, to the
best of my knowledge and belief, it reproduces no material
previously published or written, nor material that has been
where due acknowledgement had been made in the text.
________________________________________ (Signed)
____________________________________ (Name of Student)

ABSTRACT

CONTENTS

LIST OF CHART

LIST OF FIGURE
CHAPTER 1
INTRODUCTION
CHAPTER 1
INTRODUCTION
Background of Study

The prompt advancement of smartphone technologies facilitated individuals to gain better access to the Internet. With the development in mobile phone applications, the preponderance Continue reading...

Competition

Unfortunately, the target market is not entirely ours for the taking. There is competition. Fortunately, we only have one competitor- Fits.me. This is a web-based company that offers a virtual fitting room to apparel retailers and online stores. Their business mission and purpose coincides with those of our company- to increase the sales conversion rate by offering customers the chance to fit apparels online before making the final decision to purchase. As such, we are team-players in the same business field and we have to think harder in order to defeat the competition.
Fits.me was founded in 2010 and Continue reading...

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Introduction

Websites are an integral part of every company today for their marketing, promotion, sales and customer service across various consumer goods and services industries. With the emerging technologies and easier access through phones and tablets the use of internet among consumers is growing at a significant rate. Leveraging the trend most of the consumer industry companies have launched online selling through ecommerce and mcommerce platform to increase their sales and engage with their customers.
In any industry the success of an ecommerce store depends upon how much consideration is put into the design, Continue reading...

Industry Analysis

Nike operates in the global sports apparel industry. It is one of the market leaders in the sports apparel market and its market share has increased from 3.9% in 2007 to 4.9% in 2012 and it is expected to grow to a 6.5% which shows that the pace of the growth of the company exceeds the industry average, especially in the period mentioned above. The world sports apparel market has an expected value of $126 billion in the current year i.e. 2015. The market trends in this industry are driven by health and more active lifestyles with the older Continue reading...

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Nordstrom Inc. was started as a small shoe shop in Seattle in 1901 by John W Nordstrom and Carl Wallin with $ 13000 that John had earned from a goldmine stake. John had left his home in Switzerland in 1887 with 5 Dollars, to make his fortune in the New York City (“Nordstrom Company History”). He had to struggle for 14 years before he could make a modest beginning as an entrepreneur. The strong customer orientation earned the shoe store a dedicated customer base and enabled the owners to open a second store in 1923. After Continue reading...

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Company information
Michael Kors Holdings Limited (MKHL) is international, publicly traded company, which works in three segments: retail, wholesale, licensing. The company’s products are offered in two collections: Michael Kors collection and the MICHAEL Michael Kors collection, the last one is positioned as accessible luxury collection. The products offered in both Michael Kors collections are accessories, including handbags and small leather goods, apparel and even footwear (Reuters.com).
The company positions itself as a rapidly growing luxury lifestyle brand. The brand named Michel Kors was established over 30 years ago and at the beginning of the brand Continue reading...