There are a number of factors that drive change in the apparel industry, and their impact can either be positive or negative. One of the factors driving change is the changing consumer preference. Designs and quality keeping changing on various occasions and such as affected the traditional fashion calendar. Producers and manufacturers have the responsibility of meeting the needs and expectation of the customers who are more conscious of quality and the market prices (Athukorala & Ekanayake 2). The apparel industry can suffer the consequences of failing to respond to market needs effectively remaining irrelevant in the market.
An intermediary
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