Free Essays on Apparel to Get Inspired & Learn by Example

There are a number of factors that drive change in the apparel industry, and their impact can either be positive or negative. One of the factors driving change is the changing consumer preference. Designs and quality keeping changing on various occasions and such as affected the traditional fashion calendar. Producers and manufacturers have the responsibility of meeting the needs and expectation of the customers who are more conscious of quality and the market prices (Athukorala & Ekanayake 2). The apparel industry can suffer the consequences of failing to respond to market needs effectively remaining irrelevant in the market.
An intermediary Continue reading...

Green supply chain for Montero

Overview of the apparel industry
Production in most apparel industries particularly in Mantero goes through various chains before the final product get into the hands of the consumers. Goods are subjected to various forms of treatments at different stages of supply chain before it is released in the market. Within the supply chain, the middlemen involved may innovate fresh ideas that would otherwise improve the quality of the product. Branding, sorting out, and repair are among the services that the middlemen offer on the finished goods in order to improve quality and reduce the transit time in the shelves. Continue reading...

External Assessment Part A

Under Armour is an American company formed in year 1996 by Kevin Plank. The company mainly involve in designing, production, marketing & distribution of sports clothing, footwear and other related accessories. Under Armour provides hi-tech gears to its consumers that are designed to control temperature and enhance the performance of the players. The company is one of top key brands in performance wear, however the company is facing tough competition from Nike and Adidas. Other competitors of Under Armour are Puma, New Balance, Columbia, Champion, Sugoi, North Face and Quick Silver. Under Armour is largely depends upon United States for Continue reading...

Business Plan

4. Executive summary
Online markets are now catering huge shopping target market via employing technological innovative techniques. Forecasted Global growth for retail online clothing business is 4.2. BE trendy, an online business entity is proposed in the document with a vision to create value for the international market via delivering at par expected services.
Sole proprietorship business entity idea is developed by considering the simplicity and ease of legalities of the decided form of business. Business is aimed to operate online clothing and accessories retail store to cater international markets. The core product of the company will be reputed Continue reading...

A Thesis Submitted

for
the Degree of Bachelor of Arts (Honors)
in

Fashion & Textiles

(Fashion & Textile Design Specialism)

ACKNOWLEGEMENTS

AUTHORISATION
I hereby declare that this thesis is my own work and that, to the
best of my knowledge and belief, it reproduces no material
previously published or written, nor material that has been
where due acknowledgement had been made in the text.
________________________________________ (Signed)
____________________________________ (Name of Student)

ABSTRACT

CONTENTS

LIST OF CHART

LIST OF FIGURE
CHAPTER 1
INTRODUCTION
CHAPTER 1
INTRODUCTION
Background of Study

The prompt advancement of smartphone technologies facilitated individuals to gain better access to the Internet. With the development in mobile phone applications, the preponderance Continue reading...

Competition

Unfortunately, the target market is not entirely ours for the taking. There is competition. Fortunately, we only have one competitor- Fits.me. This is a web-based company that offers a virtual fitting room to apparel retailers and online stores. Their business mission and purpose coincides with those of our company- to increase the sales conversion rate by offering customers the chance to fit apparels online before making the final decision to purchase. As such, we are team-players in the same business field and we have to think harder in order to defeat the competition.
Fits.me was founded in 2010 and Continue reading...

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Introduction

Websites are an integral part of every company today for their marketing, promotion, sales and customer service across various consumer goods and services industries. With the emerging technologies and easier access through phones and tablets the use of internet among consumers is growing at a significant rate. Leveraging the trend most of the consumer industry companies have launched online selling through ecommerce and mcommerce platform to increase their sales and engage with their customers.
In any industry the success of an ecommerce store depends upon how much consideration is put into the design, Continue reading...

Industry Analysis

Nike operates in the global sports apparel industry. It is one of the market leaders in the sports apparel market and its market share has increased from 3.9% in 2007 to 4.9% in 2012 and it is expected to grow to a 6.5% which shows that the pace of the growth of the company exceeds the industry average, especially in the period mentioned above. The world sports apparel market has an expected value of $126 billion in the current year i.e. 2015. The market trends in this industry are driven by health and more active lifestyles with the older Continue reading...

(Tutor’s Name)
(Assignment)

Nordstrom Inc. was started as a small shoe shop in Seattle in 1901 by John W Nordstrom and Carl Wallin with $ 13000 that John had earned from a goldmine stake. John had left his home in Switzerland in 1887 with 5 Dollars, to make his fortune in the New York City (“Nordstrom Company History”). He had to struggle for 14 years before he could make a modest beginning as an entrepreneur. The strong customer orientation earned the shoe store a dedicated customer base and enabled the owners to open a second store in 1923. After Continue reading...

[Student Name]

Company information
Michael Kors Holdings Limited (MKHL) is international, publicly traded company, which works in three segments: retail, wholesale, licensing. The company’s products are offered in two collections: Michael Kors collection and the MICHAEL Michael Kors collection, the last one is positioned as accessible luxury collection. The products offered in both Michael Kors collections are accessories, including handbags and small leather goods, apparel and even footwear (Reuters.com).
The company positions itself as a rapidly growing luxury lifestyle brand. The brand named Michel Kors was established over 30 years ago and at the beginning of the brand Continue reading...

Jane Doe

n/a
n/a
Under Armour is a brand that conjures images of fitness in a variety of sports and physical activities done in all types of weather. The brand has committed to offering the unique technology of heat gear, cold gear, and all weather gear. Under Armour specializing in producing an elite technology in materials made specifically to be worn for ideal performance without interference of the athlete’s performance due to weather or the material, no other brands had produced such advanced technology in fitness apparel. The essay will focus on highlighting information about the Under Armour Company.
The Continue reading...

Business Management and Decision-Making Process

Executive summary
The paper is based on analysis of business management and decision making processes of two garment companies i.e. Next Store and New Look. The paper starts with brief introduction in which various issues of the garment industry are presented. The paper proceeds to presenting brief overview of both the companies. A comparison of SWOT analysis of both the companies is also presented in the paper. The paper also discusses about the leadership styles of both the companies while stating issues faced by the companies due to these leadership styles. The paper proceeds to defining the type of Continue reading...

The incorporation of NIKE Inc. occurred on the 8th day of September, 1969. NIKE specializes in developing, designing, marketing and the selling of athletic apparel, footwear, accessories equipment, and services. NIKE has a worldwide market for all its products. The company uses its distributors, retail stores and the internet as well to sell its products. The NIKE brand produces eight categories:Soccer, Basketball, Running, Golf, women’s training, Men’s Training, Action sports, and Sportswear. The men’s training includes baseball products, and the basketball includes its brand, Jordan. NIKE also markets products for other recreation and athletic uses such Continue reading...

Introduction

Formation of marketing strategy has a major place in the complex of marketing activities. The planning and organization of other activities in marketing and, ultimately, the success of the enterprise in the market depends on the choice of strategy. It is easy enough to adjust tactical actions, but the change of incorrect chosen strategy is accompanied by significant financial and other losses. This imposes a special responsibility on the manager’s-strategist and imposes special requirements for his theoretical and methodological literacy, analytical and practical skills. Therefore, the choice of the company for preparing grand strategy plan is Nike Inc. Continue reading...

ANALYSIS OF TEXTILE AND CLOTHING SUPPLY CHAINS

Analysis of Textile and Clothing Supply Chains
Introduction
The outsourcing in the textile and clothing industry is in a continuous movement and evolution, which was speed up by the rapid technological development, globalization or economic liberalization of various geographic areas. Inextricably linked with the type of fashion that they serve, the supply chain adapts on various strategies and trends that the retailers and the fashion industry impose as a result of the shifts that define different societies. This paper develops a literature review upon the trends that characterize the supply chains in the fast fashion environment, looking into the Continue reading...

Introduction

Nike, Inc. (and its subsidiaries) is easily one of the largest companies involved in designing, manufacturing, distributing and marketing athletic apparel, footwear, sports equipment and accessories for multiple fitness and sports activities. With operations across North America, Europe, Asia, Africa and the Middle East, Nike has is headquartered in Oregon. Nike, which employs 48,000 people, posted upwards of $25,313 million and $3,254 in revenues and operating profits in the year 2013. In the United States alone, Nike has 171 Nike Factory stores, 72 Converse stores, 33 Nike-in-line stores, and 28 Hurley stores, served by five distribution Continue reading...

Executive Summary

As the leader of the sport apparel industry, Nike has always been an example of business practice and a quality and innovator trend – setter. In the 21st century economy, the company is facing new challenges for reaching a sustainable future in which to continue fostering its social and financial performances. The focus on fair labor condition for its contractors’ workers, the reduced water consumption or the zero discharge of pollutant chemicals globally are Nike’s main focuses for achieving a sustainable future for its business and the society wherein it unfolds its operations.
The current case study focuses on Continue reading...

Fédération Internationale de Football Association (FIFA) had to face many challenges related to ticketing, logistics, transportation, and security in the 2010 World Cup held in South Africa. It was a bigger challenge in terms of revenue for FIFA to setup the 2014 World Cup that would be held in Brazil, where the structure and other domains such as telecommunications and airports were immature. FIFA also witnesses drop in revenues after championships and match sales, and to increase the revenues FIFA has launched a new global fashion brand. The brand has impact, specifically in America where soccer is Continue reading...

Physical Address, Geneva

+1234572983

3873-2224

www.gendolce.com

Executive Summary

The Swiss luxury goods market is expected to post considerable growth in 2015 through to 2019 to reach more than CHF 6,107 million in annual revenues. The country’s high net worth population, a taste for luxury goods, excellent economic conditions and high consumer confidence have proven to be important drivers of the expanding demand for high-end goods. Specifically, the proportion of high-income and ultra-rich Swiss population has increased by between 4% and 7% while the country’s GDP expanded by more than 2% in 2013. Geneva is also home to hundreds of equally wealthy expatriates.
Continue reading...

Introduction

The world today is impregnated with a swarm of images and advertising strategies which have one basic behind them all – postmodern aspects of marketing. As the name suggests, postmodernism is simply a state that comes post modernism – it is a state where past understanding of humans have been discarded and a state of enlightenment with respect to brands and product consumption is felt. The term postmodernism can be defined in several ways. There is no one definition for postmodernism. However, as Jameson (1983) best defines it, a postmodernist society can be identified as a consumer society which is lined Continue reading...

Fashion has more than often stemmed from a city’s special charm and appeal and the city of Vancouver has a distinctive charm. As a result, the fashion industry in Vancouver has been booming in the last few years. Vancouver’s fashion week is one of the biggest fashion events in North America, while Vancouver itself is recognized as one of Canada's most ethnically diverse cities, thus, it is no wonder that this multicultural influence has greatly helped the city to become one of the global leaders in fashion. With ideas coming in from virtually all the places of Continue reading...

Internal Assessment Part C

Under Armour is facing tough competition from domestic as well as from international competitors. Perceptual mapping or positioning map will help in understanding positioning strategy of the UA. Perceptual map can be developed using different criteria such as products price, features, reliability, status and quality. However, in case of UA the most suitable criteria that facilitate positioning of the company are price and quality. UA provides high quality products at high cost.
Market positioning map clearly shows that the marketing strategy adopted by the Under Armour is product differentiation. The company believes in providing products that are superior in Continue reading...

Should the government protect American jobs by imposing stiff penalties on companies that transfer jobs offshore by outsourcing or manufacturing in a different country?

Introduction

Outsourcing is a two edged sword. If a company does not use this weapon properly to cut cost and improve quality, then it may lag behind the competitors and may go out of business in no time. On the other hand, outsourcing accounts for the loss of a lot of jobs in the country from where the jobs are outsourced. It is difficult to conclude whether or not outsourcing is bad for a country. However, Continue reading...

Researchers forecast that the world sports wear industry may exceed $126 billion in 2015. The market is determined by a trend to more active, healthier lifestyles, with women and older people getting more active.
According to Pearson (2014), the sports and fitness clothing market of the world is very fragmented, there are a lot of brands, from simple cheap brands to very expensive prestigious names. In such an environment, even very successful brands must work hard to keep their market share. Challenges that sports apparel companies face include tough competition, changing trends in fashion, and price-conscious consumers.
The fitness Continue reading...

The Euro Area is now at a critical point of its existence, due to the conjecture of two factors. Firstly, the sovereign debt crisis of 2011 endangered Euro countries as it exacerbated the structural weaknesses and debt levels of peripheral countries such as Greece, Spain, Portugal and Italy (also referred to as PIGS in the academic literature). Secondly, the central banks worldwide have been entering into an area of “free money” by lowering interest rates to levels not seen before, and by launching quantitative easing programs (referred to as QE). The uncertainty comes from the fact that these policies Continue reading...

About the Artist: Giorgio Vasari

Giorgio Vasari (1511-1574) was a renowned Italian architect, historian, painter, and writer. Today, he is famous for his “Lives of the Most Excellent Painters, Sculptors, and Architects,” a collection of subjective biographies of artists that he compiled during his career. This collection is considered one of the foundations of historical writing in arts. Born in Arezzo, Tuscany, his cousin recommended him at an early age to become a pupil of a skillful painter of stained glass, Guglielmo da Marsiglia (LACMA). At the age of sixteen, Cardinal Silvio Passerini sent him to Florence to join the circle of Andrea del Continue reading...

Background of the Public Organization chosen for Analysis – Target Corporation

In 1902, as an American retail company, Target Corporation was founded with headquarter in Minneapolis, Minnesota. After Wal-Mart Stores Inc, Target Corporation is the next discount retail business all across the United States of America possessing the thirty sixth rank on the Fortune 500. The very first store of Target Corporation commenced its operations in 1962 in Roseville, Minnesota. Eventually, the company grew and became one of the largest divisions of Dayton Hudson Corporation and was renamed, in August 2000, as Target Corporation. Target Corporation is one of the competitive components of Standard & Poor's (S&P) 500 indexes.
Traded as Continue reading...

[Class Title]

Introduction
Sweatshop is a term used to describe a manufacturing establishment where workers are subjected to poor working conditions, long working hours and very low wages (Zwolinski 1). Historically, sweatshops are prevalent establishments in Britain and America’s textile and clothing industry. According to Powell, sweatshops first appeared in Britain in the late eighteenth century and continued to operate until the twentieth century (Powell 110). The emergence of these sweatshops has been attributed to the surplus workers that flocked towards the urban areas during the industrial revolution. The industrial revolution, which started in Britain in 1800s, encouraged Continue reading...

Executive Summary

The objective of this report is to pursue an exploration of the pricing principle of consumers’ physical handling of goods and products, as an inducement to buy more or pay more at the counter. At the outset, it is imperative to note and understand that there needs to be additional literature and research on the matter. What has complicated the scenario is the factor of digitalization of consumer behavior, despite clues that people actually prefer to shop in-person. Bushong et al. (2010) in their food product experimental study found that their subjects were willing to pay more, when confronted Continue reading...

Abstract

Environment sustainability is one of the major issues that necessitate combined problem solving effort among all entities in the community including businesses or corporations in the private sector. Although the fashion industry is supposed to promote fashion trends, some companies such as H&M have taken steps to adopt sustainable practices. H&M is one of the companies in the fashion industry that have been consistently vocal in its initiatives and stance concerning sustainability. As H&M puts it, “Believe in a better fashion future – one where fashion both looks good and does good”. H&M’s philosophy, mission and vision, and values Continue reading...

Nike has for long been under scrutiny for exploitation of labor, mistreatment of labor, and participation in illegal practices such as Child Labor. The company has not been doing any of these in its home country, where strict labor laws apply; rather its target has been saving production costs by outsourcing production to Third World countries, the governments of which are eager to attract foreign investments to benefit their yet emerging economies (Wilsey & Lichtig, 2012). This report focuses on the practices followed and the economical and ethical issues faced by Nike in outsourcing production for lower cost. Once these Continue reading...

Executive Summary

Even though, Wal-Mart has branches across the globe, being an American Inc. it has most of its branches in the country. The retail outlets are purposefully meant to distribute the electronics, foods, and other products to the customers. More specifically, these retail stores across the country are to ensure convenience of shopping for the customers, as well as their suppliers. This paper specifically, discusses the Wal-Mart retail customers’ profile, unique competitive positioning, pricing strategy, and sales approach.

Wal-Mart’s Customers’ Profile

Just as noted by McMillan (2012), Wal-Mart segments its customers in four market segments. They serve the geographic, demographic, behavioral, and psychographic Continue reading...

Introduction

The lifestyle apparel and skating industry is highly competitive and it calls for the entrance of new products and services every other day. The surfing product will be introduced under a chain of stores called The Hype. The chains’ headquarters is in San Jose around the de Monsul Beach as the target customers are more likely to look for the product from nearby stores. The main aim of the chain is to introduce new surfing wear to the Californian community as various surveys conducted in the area showed that there is lack of large scale supply and production of Continue reading...

VANS: SKATING ON AIR CASE STUDY

VANS: SKATING ON AIR CASE STUDY

Introduction

Vans Inc. is considered as one of the largest and most profitable manufacturer of shoes in the global market. The success of the private corporation relies on the networking structure created by its founder and CEO’s that allows the company to manufacture and market its products in the global market. The main focus of the company is always on the designing section and the manufacturing department that allows maintaining low cost in production and adds an extra advantage to the corporation. In this report paper a case study of Vans has been Continue reading...

TNC’s or Trans National Corporations are companies, or entities, that conduct operations vital to their success, in two or more countries (Richet, Delteil, & Dieuaid, 2014). The growth and proliferation of TNC’s have coincided with the expansion of the free market economy as well as the growth and advancement of technology and the internet. Globalization has also contributed to the rise of these entities, which are sometimes also known as Multi-National Corporations or MNC’s (Richet, Delteil, & Dieuaid, 2014). Victoria’s Secret is one of these entities. The company, with operations in the USA, Canada, the United Kingdom, Continue reading...

As is safe to assume in most cases, consumers are central to the ongoing process of marketing and selling. However, the relationship in play is not a simple one. Whether it be consumers not being sure of what they want, not being aware of what is on the horizon or perhaps wanting something that is counterproductive or even harmful, it is the job of a consummate marketing professional to know where technology is headed, where the market is headed and how to market properly in light of those factors being what they are. While marketing is very much about Continue reading...

Individual Case Study

Summary of the case study
The closing case “H&M: Choosing between Global and Regional Free Trade” deals with the brief description of current situation at the clothing retailer market as well as with the H&M’s business model and challenges. The main idea of the study is to highlight the trends and potential obstacles for business actors in the field of producing and distributing of the apparel. The study also touches upon the two international agreements which influenced significantly this particular market sector - the Multi Fibre Arrangement (MFA) and the Outward Processing Arrangement (OPA). At the beginning the Continue reading...

Marketing Mix Analysis

Summary of the Organization
The Athlete’s Foot (TAF) is an international brand targeting an international audience. It is a global retailer for athletic footwear, accessories and apparel. The first store under the banner of The Athlete’s Foot (TAF) was established in 1970 in response to the growing demand for sports footwear. The company started in Pittsburgh and later expanded throughout the United States and into European countries.
The first international venture was done with Australia in 1981. Now this transnational corporation is working in 26 countries all across the world with more than 400 stores. In 2012  Continue reading...

The City and Date where it is located

INTRODUCTION
Incorporated in 1996, Abercrombie and Fitch Co. (A&F) is a departmental retailer operating stores and online shops for direct to consumer business. Abercrombie and Fitch, sells an assortment of merchandise, through its branches, including casual sportswear clothing, personal care products, and accessories for women, men and children. In-store merchandise is sold under the Abercrombie and Fitch, Abercrombie Kids, and Hollister brands. Girls merchandise including bras, sleepwear, and personal care products are sold through the Hollister stores and online under the brand name, Gilly Hicks. The company operations are in three segments: Online Stores, United States Stores, and International Continue reading...

Philosophy of Compensation

The company’s mission and vision statements reflect its core values. For the same reason, having the right vision and mission statement is of outmost importance as it serves as a guiding principle for organizations to be able to stay focused on what they intend to do and how they should do it . Most organizations that have aligned their activities on their vision and mission statements have gained satisfactory results. Part of an organization’s strategic development is the setting of goals in line with their core business. For example, a product manufacturer would ask, what is the purpose Continue reading...

Nike Inc. is a large manufacturing company of equipment, apparel, accessories, and footwear. The company is known as one of the largest suppliers of sports equipment, apparel, and athletic shoes. Nike’s brand is considered highly valuable in the sports business. The major components of Nike’s operations include designing, developing, manufacturing, marketing, and selling its products (Nike, 2014). The company provides employment opportunities to a large number of people all over the world. The global arena provides a larger market for Nike. The company has been able to collect large amounts of revenue due to its quality products Continue reading...

Strengths of any organization refers to internal positive elements that facilitate the growth of organization and provide it competitive advantage. Under Armour’s major strengths are:
Good leadership enables Under Armour to form effective marketing strategy and developed products that are appreciated by athletes and other target customers.
Continuous growth and increase in sales provided strong financial position to the U. A (Ashworth, 2012).
Strong brand name helps in attracting new customers. U.A. achieved respect and recognition by delivering innovative quality products to the customers and providing customer satisfaction (Under Armour, 2015).

Wide range of innovative and quality products allowed company to deliver customer satisfaction and retain loyal customer base.

U.A. is also able to sign contracts Continue reading...