Introduction
Sport even sponsorship has been on the rise over the years. Commercial entities spend huge sums of money to sponsor sport events because of the associated financial benefits. Sports sponsorships has an advertising effect that increases consumption of a firm’s products, market stock returns and profitability. Sports sponsorship are also beneficial to the receiving parties since they are able to finance their sport events. Sport sponsorship are contracts like any other that give rise to rights and obligations that must be protected. The protection of these rights are critical to maintenance of the relationship between parties involved. Trademarks Continue reading...
