Free Essays on Ryanair to Get Inspired & Learn by Example

Introduction

The current trends have seen some organizations lose their market shares to their rivals depending on how well each one of them adapted to new environments (Greg, Gittell, Hoffer, Thomas, and Andrew, 2009, p. 45). Marketing capabilities influence and determine the success of different companies operating in particular industry. In most cases, the company with the best marketing strategies acquires the largest market share or wins competitive advantage over rivals (Lindgreen, Palmer, and Vanhamme, 2004, p. 685). The case of Easyjet and Ryanair airlines presents a good example of how the marketing capability of a company influences its market Continue reading...

Ryan air faced the challenges of fierce competition from older, larger and well established airlines-BA and Aer Lingus. Despite increasing customer volume, the company had suffered from a great deal of turbulence and managerial crisis in early 1990s. The five chief executives were changed and losses accumulated to £20 million. In order to damage competition and survive in fiercely competitive business environment the airline revamped itself to become Europe’s first low-fares and no-frills carrier airline and established its business on the model of Southwest Airlines which has been a Texas based successful operator in the airline industry.

External analysis base on the five forces framework

The Continue reading...

Managing Corporate Reputation

1.0 Introduction
The management of corporate reputation is an emerging topic especially in the Chartered Institute of Marketing. The reputation of any firm in the market is an important intangible asset that affects the firm’s overall performance in terms of profitability and market shares. The theory of managing corporate reputation asserts that the reputation of the firm relies on all the processes and activities of the firm as an entity.
It also has a connection with the type of stakeholders that the company has and the relationships with other firms in the market. If the form has a Continue reading...

In order to determine whether a leader is making good decisions, Vroom and Jago suggests these three criteria: 1) the quality or rationality of the decision; 2) the acceptance or commitment on the part of subordinates to execute the decision effectively; and 3) the amount of time required to make the decision. In order to achieve a quality and rational decision, knowledge and experience is crucial, which suggests that a leader should have adequate knowledge and skills to make sound decisions. But beside the intellectual and skill aspect of leadership, it is also important that leaders should develop a Continue reading...