Framing is a way in which messages are presented while making an advertisement. It is important to understand the way the message has been put across in order to ensure that there is maximum impact of the advert to the issue that is being addressed in the advert. This paper will focus on the role of different framing perspectives when advertising and the theories that are associated with the framing perspective that has been undertaken.
Study 1: Positive framing vs. Negative framing
Positive and negative framing come as a result of the negative messages that might be obtained from the issues that are at hand. Framing Continue reading...