Introduction
The lifestyle apparel and skating industry is highly competitive and it calls for the entrance of new products and services every other day. The surfing product will be introduced under a chain of stores called The Hype. The chains’ headquarters is in San Jose around the de Monsul Beach as the target customers are more likely to look for the product from nearby stores. The main aim of the chain is to introduce new surfing wear to the Californian community as various surveys conducted in the area showed that there is lack of large scale supply and production of Continue reading...