Situation Analysis
According to business analysts, Starbucks entry into the Chinese market was a well-calculated move. Notably, one of the attributes and features of Starbucks is its ability and aggressiveness about changing its major operational facets when it enters new markets. This is controlled by how the company views the local market in relation to the competition they face from local tea and coffee providers (Nisen, 2012). The company's operations in China have been successful since its initiation, and the firm seems to have a bright future in serving locals with coffee (Datamonitor, 2010). For instance, there are plans to conduct Continue reading...