When I was growing up, buying a new dress meant my mother would escort us on a trip to a local retail clothing store downtown like Sears. Planning a family or romantic vacation getaway back then, was as simple as jumping into your car and taking ‘The Road Trip’ to grandma’s – unless you could afford the thrill of an airplane flight. But the times have radically transformed since grandmother’s day, and just as the digital realities of the speedy-paced Internet marketing activities have made business more complex and competitive, so has the world of merchandise marketing. In Continue reading...