Europe Research Papers Samples That Help You Write Better, Faster & with Gusto

The price elasticity of demand measures the percentage change (increase or decrease) in the consumption of a product resulting from price changes (increase or decrease) . Therefore, the price elasticity of demand for nicotine products differ in the group of nicotine addicted users versus the group of social smokers. It could be deduced that for nicotine addicted users, the demand is inelastic; meaning, despite increases in prices of cigarettes, due to their addiction to the product, these users would persist in purchasing the product . The rationale for the inelastic demand was emphasized by an economist, Ramon Benedicto N. Marcelino, who Continue reading...

The adverts chosen in this analysis draw on the cultural values, hidden or overt desires and yearnings for actual or imagined sexual satisfaction (femininity and masculinity) and sense of affiliation linked to the purchase of certain products. Effectively, they exploit the consumers’ sexual inadequacies by attaching real or imagined sense of adequacy to the products. As perhaps best evidenced in the Abercrombie & Fitch’s adverts and the company’s advertising practices, these advertisements are dependent on the consumers’ irrational and subconscious emotional motivation to purchase a product, which serves to substitute other important considerations such as price, quality and Continue reading...