Brioni Case Study Case Study
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The Brioni brand is classified in various regions, periods and forms. The regions of classification include mainly the places or areas where the Brioni brand is tailored to various individuals (Chenoune, Farid). The brand is classified in the regions where consumer preference is elemental. It is classified at the completion of the process tailoring and when prices are elastic. The Brioni Brand is classified by type, price, and gender. Classification is diversified.
On the value of the continuum, Brioni Brand is positioned on the bespoke where tailors take measurements. In addition, paper patterns developed from scratch from these given measurements. As such, the value of the given order or preference is dependent on the initiatory continuum provisions.
The brand archetype that most typifies Brioni is the sensualist. The goal or under this brand archetype is pursuing perfect enjoyment through various physical experiences. Brioni provides an opportunity for the users of the products to stand out and experience the significance of Brioni products. For this reason, they become sensual towards the item, which results in them buying it.
The women’s line also fits as a brand stretch because gender is one of the aspects through which the brand is classified. Brioni brands for the women have their value on the continuum, and the end users of the product have varied preferences for the same, which makes the women’s line a brand stretch of Brioni (Chenoune, Farid).
Growing the brand and company could involve diversification. Diversification will entail widening the brand stretch to accommodate several lines. Additionally, focusing on the liquidity can facilitate growth. That is, the statement of the inflows and outflows of cash with reference to the brand will be elemental for evaluation and growth. Analyzing the company’s profit and growth margins can also be an element of growing.
Chenoune, Farid. Brioni. New York: Universe Pub, 2008.
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