Essay On Roles Of Sales Promotions And Public Relations

The sales promotions and public relations are vital strategies in the corporate world. Either a small or big business needs a good sales promotion and public relations. Without these strategies, business fails. The roles of sales promotions and public relations have its significance to the success of any organizations.
The role of sales promotions is to establish sales unit, to offer discounts, to boost company’s recognition, and to constantly connect with the clients. Sales promotions start with the decisions which methods of communication have the greatest impact on the public based on the distribution channels, market research, type of product, and the established finances or budget. In a business, the role of sales promotions is crucial when the company has slow sales. Using the sales promotions, the position of the business becomes stronger and definitely grows in the future. In addition, the sales promotions are realistic initiatives, especially for a small business. The special offer is designed to attract fast sales in a given period. For example, offering percentage discounts to new clients who are purchasing products before specific deadlines. Another example, cross sales promotions between two businesses; a purchase of tickets at a movie theater, offer a free dinner in a restaurant or vice versa.
The role of public relations is to focus on public image strategies, to sponsor outreach events, to arrange interviews with the media, to maximize the positive use of social media, and handle emergencies. Public relations, a method of communication utilized by any businesses in conveying positive images to target clients and the public. Most of the larger organizations have a public relations or the organizations outsource the needs of public relations to companies. The vital part maintains the good image of the organization and communicates constantly with the target clients, investors, and the public. The positive perceptions lead to better sales and to improve the bottom lines. However, the key functions and tasks of the public relations specialists vary. For example, in a small company with a small advertising budget, it can use public relations with inexpensive medium to communicate and to establish the company name and the brand image. It shows that the successful public relations program can highlight the accomplishments and positive contributions of the company to the public.
Both the roles of sales promotions and public relations center its strategies for the clients and the public. Any company or organization can never be wrong using the right strategies. The success of the company is reflected on how every member functioned, cooperated, and improved for the benefits of the individual, the team, the target clients, and the public.

Works Cited

Burris, Tim. The Difference Between Marketing, Advertising, Public Relations & Sales Promotion. Houston, Texas, n.d. 14 February 2015. <http://smallbusiness.chron.com/difference-between-marketing-advertising-public-relations-sales-promotion-22873.html>.