Good Example Of Essay On Social Media About Amazon Website

Amazon is the leader in e-commerce business. Amazon website offers an online platform to the customers where customers can purchase products of their choice. Amazon like other renowned companies is utilizing social media as an important marketing tool. Over past four years Amazon significantly increased efforts in social media and became one of the most influential brands on social media. The company has separate division that develops social media strategy and manages variety of activities on social networking websites.
Interbrand is an organization that evaluates reach of the brands and their recognition on social media. According to Interbrand, Apple holds top position in the list followed by Google. Amazon holds 15th position in the list leaving behind eBay a major competitor of Amazon that secured 28th position (Interbrand: Rankings). Amazon is deploying hard efforts to increase company’s social media activities. Over past three years the popularity of company on social media is continuously rising and making it one of most influential brands on social media.
Amazon has presence on multiple social media websites such as Facebook, Twitter, LinkedIn, Google+, Pinterest, You Tube, Instagram and Quora. These social media platforms allow Amazon to go beyond brand recognition and engage customers. Customers can interact with the brands on social networking websites. Amazon uses social media to launch new products, services or offerings. The company launches new offers to increase the engagement of customers and fans. For example, Amazon asked customers to like a post and tag any friend in order to win a pass to an event. Similarly company launches different promotional offers that encourage fans to perform some activities such as make a post, or like a post on social media to win any product or service or passes to the events (Barr).
Amazon is significantly involved in analyzing customers’ reviews posted on social media websites. Different reviews posted by the customers help Amazon in analyzing different trends related with certain products and services. Amazon also understands current trends and customers’ preferences. Amazon holds strong position when it comes to online product reviews. Different promotional activities launched by the company facilitate exchange of ideas, information, and feedbacks between company and customers or fans. The company gathers information by rewarding customers with products or services.
Social media play a major role in understanding present and upcoming needs of the customers. It is important for the Amazon to understand these needs in order to deliver excellent service and customer satisfaction. Amazon offers wide variety of products on its website; hence it is important for the company to understand customer’s need in different categories in order to deliver what customers want. E-commerce business is service driven business and customer satisfaction plays a major role in the success of business. Amazon is utilizing social media to understand how company can improve its processes, technology and service in order to deliver customer satisfaction (Barr).
Social media strategy of the Amazon is integrated with the marketing strategy of the company. Social media helps Amazon in achieving marketing targets and desired customer satisfaction. Amazon utilizes different strategies on social media websites such as event based, goodwill based, and new product launch and customer relationship management in order to build strong brand image and equity.

Works Cited

Barr, Alistair. "Amazon steps up social media efforts." 7 September 2011. Reuters. 18 March 2015 <http://www.reuters.com/article/2011/09/07/uk-amazon-social-idUSLNE78603W20110907>.
"Interbrand: Rankings." 2014. bestglobalbrands. 18 March 2015 <http://www.bestglobalbrands.com/2014/ranking/>.