The Language Of Advertising Claims Essay Examples

READING ASSIGNMENT

Advertisement plays an important role in creating awareness among consumers of the available products. However, such adverts have been viewed with a lot of suspicion of the exaggeration used. They also come in between people’s favorite programs and hence a bother to the viewers and listeners. Despite the negatives that have been associated with adverts, they have been considered as the best strategies through which consumers can try out on new products. As a matter of fact, most people buy the advertised products out of curiosity just to prove or disapprove the allegations made. The rate at which such products shall be liked by the consumers is whether the advert was found misleading to them or not.

INDIVIDUAL ONLINE ASSIGNMENTS

Create a Quiz” Assignment
TRUE/FALSE
Advertisement is the best strategy to create awareness of a new products T/F
Adverts present a true picture of the product T/F
The channel of advertisement depends on the target market T/F
Adverts are aimed at displaying a certain product to be better than the other T/F
Advertisement will ultimately lead to high sales volume T/F
The music and persons used in the adverts do not tell much about the product T/F
Adverts are timewasters on media channels and are not paid for T/F
MULTIPLE CHOICE
Which of the following is not a media of advertisement
Television
Billboard
Classroom
Posters
Which of the following persons is not preferred to feature in adverts
Witchdoctor
Musician
Model
Politician
You want to advertise the newest car model, which will be worst media to use
Television
Billboard

Radio

Magazine
Which of the following is not among the important features of a good advert?
Ability to capture attention
Convince
Repel
Create curiosity
You want to advertise a new brand of condoms, which will be the best feature on television to place the advert?

Prime time news

Cartoon program
Late night movies
Early morning sermon
What among the following will not act as an attracting feature in an advert to buy a product
the packaging
the use of the product
price
the music in the advert

What determines the performance of a product in the market after it has been advertised?

Quality of the product
The number of times it is advertised
The price
The people used to advertise
FILL IN THE BLANKS
Advertisement is ___________for creating awareness
Television and billboard provide ____________ view of the product
Radio is best for ________ types of adverts
Posters are best used for _____________content
Women are mostly used to advertise ___________products
SHORT ANSWER
Describe the quality of a good advertisement
What should be considered before choosing a media of advertisement
Explain the importance of using visual images in advertisement
What determines the success of an advert
ASWERS TO THE QUIZ
TRUE/FALSE
T
F
T
T
F
T
F
MULTIPLE CHOICE
c
a
c
a
d
d
a
FILL IN THE BLANKS
vital
visual
audio
local
feminine

SHORT ANSWER

radio, television, posters
clarity, convincing, precise
target audience, intended outcome
the quality of the product and price

QUIZ EXPLANATION

The quiz is aimed at helping people understand more about the aspect of advertisements and what makes up for a good advertisement media. The quiz is meant to help people understand tat it is not just about advertising but also about the quality of the product and the media used to convey the message. All this aspect are necessary in helping to determine how far advertising can go in accomplishing its mission of creating awareness of the product in the market.

TEAMWORK

Racism is a serious issue in the American society that continues to negatively affect the image of the people. Many years after tough laws against racism were passed, the issues remains unresolved as many complex issues are raised in the courts of law. Compared to the past where racism was displayed in open segregation and verbal abuses, it has changed shape, where is has become a sort of cold war. A person who suspects of being racially segregated may not immediately react but silently punish another person that belongs to the race even if they are innocent. This has become a retailing tactic where some innocent people are made to suffer for the mistakes of a person they have no idea of.
The worst side of the issue is often displayed when the case is taken to a court of law and dismissed for lack of adequate and convincing evidence. For instance, the case that involved a police who killed a teenager was considered a case of racism, yet the police claimed that he killed the teenager out of self defense. Since the issue was between the police and the teenager who dead, there could be no substantive evidence to convince the court that the teenager actually tried to harm the policeman. The silent form in which racism occurs has made it difficult to distinguish between genuine cases of racism and the normal fights has complicated the issues. The cases reveal that the beef that was established between people of different skin color has not yet been solved as people are always looking out for avenues that will justify the vice.

ESSAY

Counseling is one of the services that is provided to students in campus. This is because of the various issues that are faced by students which need intervention. The counseling is provided free of charge as long as the student makes an advance booking. The counseling ranges from various issues of religion, relationships, career choices, drugs and the likes. Students can always make good use of the faculties to ensure that their college education is not interfered by anything. However, most students are not even aware of such facilities, or even if they are aware, they do not have the courage to share their issues with an experienced person. They are faced with fears of being condemned or their issues being leaked to other sources.
The campus administration created the counseling department with the knowledge that most students experience a lot of things that they have not experienced in their earlier stages of life. Campus is where people from different cultures, races and even backgrounds meet. Students also encounter complex challenges that require them to act responsibly. In a place where their parents may not be near to guide them, the campus has created alternative avenues where the students can be guided on all matters that pertain to their life. It is however up to the students to present themselves before the councilors for them to be helped. Students need to know that there is no issue, too big or too small that cannot be handled by their team. It is always better for them to speak out rather than make assumptions that could probably ruin their lives permanently.