Snhu Essay Example
Marketing is one of the key courses that create a close interaction with the customers in the business world. Customers are usually indifferent to the tastes and preferences of goods and services and thus remain the responsibility of competent marketing officers to convince the consumers of the effectiveness of the particular product. The marketing course has gradually evolved over time with most firms embracing technology innovations and in-depth research on consumer behavior and market trends pertaining to social and economic factors. One of the principal outstanding pillars in marketing is communication strategies. The art of conveying product and services message to the target consumers effectively is an integral factor in capturing the attention of consumers. Further, due to the department’s demand for innovation, the marketing employees ought to possess unique communication approach that achieves the highest convincing power towards the executive. Verbal communication skills, facial expression, use of gestures, listening skills and the ability to accommodate divergent opinions and sentiments from the target group are the integral traits that every marketer should have.
In marketing, the employee’s attitude must match alongside the target market’s perception of the firm’s products and services to enhance innovative differentiation and satiate the customers’ needs as well as retain their loyalty. At one instance, while working as a marketing officer in a small firm, it was disheartening to realize that my creative advertisements and direct marketing techniques had yielded little in the expansion of the customer base. Upon self and market analysis, it was evident that communication was the greatest barrier. I, therefore, resolved to enroll in a one-month short course on communication strategy targeting public speakers and marketing officers.
The impact of emotional intelligence in effective communication and marketing strategy
The essence of the short course was meant to enlighten the marketing employees on the necessary approaches to undertaking in capturing the customers’ attention. By definition, emotional intelligence is the ability to accommodate the interest of other people in the decision-making process. An emotionally intelligent person applies collaborative rather than competitive communication technique to demonstrate the rationale for a particular process and outlines the disadvantages of opting for an otherwise stance. Ideally, it’s a democratic form of interaction where the final decision is made based on the prevailing divergent opinions from the affected parties. In a marketing perspective, emotional intelligence is essential in communication in that the firm remains conscious of the target market’ social-cultural diversity, which is the greatest barrier to effective communication. Based on the learning outcomes, it was evident that communication is not a unilateral practice but rather a universal linking strategy that strives to achieve a common ground of reasoning among different parties.
For instance, some customers are highly conscious of the long-term effect on products and services thus insist on a detailed outline of the products effectiveness and possible side effects accruing from using the products in the long-term. Others opt for direct marketing approach that endorses oral communication with the consumers. In such cases, emotional intelligence character bridges the barrier by engaging in conversation with the consumers and responding adequately to their questions without bias. In that case, the tactics on emotional intelligence would be paramount to my future position as a marketing manager. The course emphasized on blending with the people’s attitude and sentiments and harmonizing with the firm’s objectives. The outstanding skills are crucial to enhancing communication with the junior employees in the department particularly in implementing innovating market strategies that are aligned with the market demands.
Finally, use of emotional intelligence as a communication trait is a rare character that people embrace and, therefore, would be in ingredient in surpassing the performance of other firms in the market.