A hotel in the hospitality and tourism industry intends to go ahead with plans to improve its delivery of service to the market segments defined by the management in the five year marketing plan detailed out recently. Apart from the regular feedback that it usually obtains from its clients from time to time, the sales and marketing department feels that there is need to carry out a market research so as to understand how the clients view their prices in relation to services offered.
Design of questionnaireA questionnaire that is intended to capture this information is designed. The questions that are Continue reading...