Example Of Thesis On Parrot Heads Unite!
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1. If parrot heads are the ultra-Jimmy Buffet fans, then they represent the extreme buying potential of the Jimmy Buffet fan base as a whole. They will be a good indicator for what a casual fan may consider purchasing regarding Jimmy Buffet related purchases or even purchases from any artists’ fans. Parrot heads represent a strong brand community and loyalty in that many plan large areas of their lives around Jimmy Buffet products. They stay in his hotels and buy much of his merchandise all apart from the price of the concert ticket. Those who identify as parrot heads set themselves apart as devoted fans of Jimmy Buffet. This designates an intense brand loyalty that denotes a strong brand community. These fans will likely support what Buffet supports and be against what his brand is against. Clearly, the Jimmy Buffet fan base has been nurtured and cared for sufficiently to grow his business to a multibillion dollar one. Parrot heads represent a strong brand community.
2. Marketers have ample opportunity to take advantage of the already strong and well-nurtured fan base of Jimmy Buffet. These fans have become extremely loyal to Jimmy Buffet and can be marketed to accordingly. These fans will likely support those products that appear to support Buffet. They will likely be more loyal to companies that publicly support or recognize Jimmy Buffet. His music will be a good marketing technique where available.
Social Media – any product offered that relates to the Jimmy Buffet brand or appears to support Buffet will likely receive a positive reception from parrot heads
Integrating with Existing Purchases – since many fans already plan vacations and travel around Jimmy Buffet concerts, promote a plan that assists in this process
Escapism – any service offering an escapist and Margaritaville-type connection
Willman, Chris. “For Christmas Birthday Boy Jimmy Buffet, Who Needs Record Sales to Be Worth $400 Million?” http://music.yahoo.com/blogs/stop-the-presses. 25 March 2015.
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