Cosmetic surgery is done to an individual to improve her or his physical appearance. It is a costly procedure that is attracting interests in many countries. According to Chang and Thompson of American Broadcasting Company (June 20, 2014), about 20% of South Korean women have procured cosmetic surgery services. In United States of America, about 15.1 million people that accounts for 3% of the population underwent cosmetic surgery procedure (American Society of Plastic Surgeons' Report, 2013). The decision to purchase cosmetic surgery services is influenced by psychological, social, political, legal, cultural and technological factors.
Perception is a key factor
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