McDonalds is a force to reckon with in the fast food business by revenue globally. However in the not so distant past, it’s been faced with what is being termed as a millennial challenge –losing its edge over its competitors over the fight to capture the ever growing young population. The fast food giant has been losing these young consumers to its rivals who among others include eating place like Chipotle Mexican Grill. This young generation seems to be looking for healthier foods and restaurants that provide flexible menu options for slightly above the rate of MacDonald’s Continue reading...