Burger Case Studies Samples That Help You Write Better, Faster & with Gusto

McDonalds is a force to reckon with in the fast food business by revenue globally. However in the not so distant past, it’s been faced with what is being termed as a millennial challenge –losing its edge over its competitors over the fight to capture the ever growing young population. The fast food giant has been losing these young consumers to its rivals who among others include eating place like Chipotle Mexican Grill. This young generation seems to be looking for healthier foods and restaurants that provide flexible menu options for slightly above the rate of MacDonald’s Continue reading...

Question 1:

Customer tastes in the fast food industry are changing rapidly. This is attributable to the fact that customer preferences on what they want to eat is changing fast. From the case study, it is clear that customers prefer non-hamburger sandwich restaurants to traditional hamburger restaurants. Furthermore, customers are preferring fast-casual restaurants. This is mainly because the fast-casual restaurants serve more upscale meals and provide an excellent environment for wining and dining. These changes have greatly affected McDonalds since it is losing revenue. The company is losing revenue to non-hamburger joints and fast casual restaurants. This has led to the Continue reading...

What are some measurable factors of the success of Jim Cantalupo’s turnaround plan? Explain the measurable factors in detail.

Jim Cantalupo was the one who introduced a “Plan to win” strategy in McDonald’s. The strategy was based on the concept of enhancing the existing menu, extension of hours and modification of store interiors. Some of the measurable factors of the success of Jim Cantalupo’s turnaround plan are as mentioned below:
Cantalupo worked on three important basics of his three year turnaround plan, that is, better food, quick services and cleaner restaurants.
McDonald’s had been rallying on ‘Franchisee model’ right from the beginning. When other businesses were dropping down, rather than pushing for new franchises, Cantalupo Continue reading...

McDonalds is one of the world’s most popular food outlet that has chains all over the world. It serves over sixty million customers in a day and has granted employment to thousands of people globally. The products produced by this company have become very popular several countries of the world’s continents. The aim of this study is to explain the essential elements that have enabled McDonalds to develop. The reception it has had in the different countries is also of importance. We shall specifically look at China and Asia and consider the factors that have led to Continue reading...