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Marketing a Program

Marketing a Program First, I would inform the people about this product. That is; I would make them aware of the product through channels such as personal selling, advertisements, and public selling. Costs of advertising will be anticipated here. Second, I would persuade these people by convincing them to buy the product. This purpose will encompass providing the specifics of the product in terms of its efficiency. I would employ channels such as capitalizing on the advantages of the product to reiterate on its efficiency. I would also convince these people by providing aspects such as discounts on a Continue reading...

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1. Background For many decades since its independence in 1923, Turkey was a largely agrarian economy, with the majority of its people living in rural areas. Yüksel Görmez and Serkan Yiğit note in The Economic and Financial Stability in Turkey: A Historical Perspective that “77% of the population, about 13 million people, were living in rural areas and largely dependent on agriculture” (3). Agriculture itself depended on good weather conditions. This paper seeks to assess the reasons for the Continue reading...