Free Essays on Equity to Get Inspired & Learn by Example

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

Working with others to perform a task so as to achieve a shared goal is known as collaborations. Project based collaborations, also known as non-equity ventures, are where two or more organizations work together on a project to realize a shared goal. It is also an active and problem –centered approach to learning. An equity joint venture, on the other hand, is a contract set between two companies to get into separate business venture together (Menipaz& Menipaz, 2011). The purpose of the equity joint venture is to reduce barriers to entry, provide capital raising opportunities and also to create Continue reading...

1. Developing Pricing strategies
The pricing decision plays a significant role in the success of a company, because price of a product or the service deliver a message regarding quality of the product or service. Some consumers are price sensitive and others focus on quality. in order to develop the pricing strategies the firms set the price objectives, evaluate the product-price relationship, estimate the cost and other limitations associated with the price, analyze the profit potentials, set the initial structure of price, and change the price when required.
Further, the firms can set various pricing strategies such as economic Continue reading...

International and global marketing

Today’s global and international marketers are faced with many challenges and opportunities presented by the current global marketing environment, which require careful consideration and planning. Critically evaluate a specific contemporary marketing issue of your choice, discussing how today’s global & international marketers address the associated marketing related opportunities and challenges it presents. Apply your answer to relevant examples from the international/global marketing environment.
The world market is becoming more dynamic as years pass by; it is evident that powerful forces are changing methods of doing business and drastically transforming the global market. The ever rising movements of goods, Continue reading...

International Economics

Introduction
The process of globalization appeared to be permanently growing today; it is significant to be aware of what its major factors are and how they impact the development of the worlds’ economy.
The key filed of financial globalization is the international economic framework (economy), i.e. international marketing; such processes as, for instance, the exchange and consumption provided by the companies in their internal economies and in the global market. As a consequence of the financial globalization, the capital obtained the considerable flexibility, looking for the most appropriate and beneficial possibilities. The process of financial globalization has increased the Continue reading...

Part A: Journal Entries to record accounting transactions

1. On December 31st the company sells on credit $5,000 of goods which had been bought a month previously at a cost of $3,500:

Debtors A/cDr5000

Cost of Goods Sold.Dr..3500
2. On December 31st the company sells an unwanted machine for $1,500. The machine was bought at the beginning of 2012 for $8,200 and was expected to be used for three years after which its value had been forecast to be $1,000.

Cash A/c.Dr 1500

Depreciation of Machinery A/c..Dr 4800

Loss on Sale of Machinery A/c Dr.1900

3. On January 2nd the company paid $500 by check for a three year buildings insurance policy.
Insurance Premium Continue reading...

[Institution Title]

Chain hotel and boutique hotel

The concept of hotel chains originated from the dawn of globalization and the introduction of commercialism. In fact, while hotels have previously been set-up as individual and independent from other subsidiaries, the need for expansion initiated the growth of hotels and creation of franchisees, subsidiaries and chains of ownership. In the paper presented to the EF International Language School of Brisbane, authors Vincent Das and Patrick De Groote opened with an elaborate definition of what a hotel and a hotel chain is all about. In the article, the authors defined a hotel as “a traditional, commercially run Continue reading...

Incentives, Investment Decisions & Firm Performance

In financial management, the agency dilemma or principal–agent problem occurs in an event when one entity or person (the agent) makes decisions on behalf of another entity or person (the principal). This dilemma exists because the manager (agent), sometimes, is motivated to make decisions in his own best interests instead of those in favor of his principal authority . Common examples of Principal-Agent relationship include corporate management of any organization (agent) and all of its shareholders (principal). This relationship is also found when politicians (agent) are obliged, as representatives, to work for the benefit and welfare of their voters ( Continue reading...

[Professor]
[School]
It was over forty years ago that Leibenstein argued that “for different reasons, individuals and commercial institutions typically work neither as effectively nor as hard as they can (Cristini 2011).” The visualized motivation is a major factor of X- effectiveness. Ever since the creation of Leibenstein’s study, the argument about what motivates real employees in real organizations (Cristini, 2011) began. This argument is alongside the premise that people’s administration should pivot on vow rather than power (Cristini, 2011). This premise must be the case since there is given a sudden influx of modern management systems Continue reading...

Analysis of Implied Terms; Efficacy to the Contract

Terms in a contract mean the rules that govern a contract; these rules are either expressly set out by the parties in a contract or implied into the contract later. Implied terms consequently then translate mean the terms that are considered default to a contract and therefore applied. The aim of implied terms is to supplement the contract and ensure that the contracts efficacy in ensured. In addition, the implied terms can also apply to alleviate hardship to a party and ensure equity and fairness to either party in the fulfillment of the contract.
Terms can be implied into Continue reading...