Type of paper: Essay

Topic: Vehicles, Cars, Wealth, Brand, Company, Customers, People, Automobile

Pages: 4

Words: 1100

Published: 2020/12/26

Owning a luxury car would be every person’s dream. People work hard all their lives just to gather enough savings to buy their dream car. These dream cars range in a large variety, and people often have some chosen favorite brands in mind. Associated with the quality and kind of car they want is the affordability because luxury cars are expensive to buy and maintain. It is also nothing to doubt that a luxury car is a symbol of status and class and whoever owns one is considered a person of great wealth and influence.
Out of the many trending brands of luxury cars trending currently, Mercedes-Benz is an evergreen brand loved and adored by its customers and also by those unfortunate ones who can’t afford it. The brand itself holds an air of prestige, elegance and is represented in itself as the epitome of graceful and luxurious cars amongst every other luxury car brand. On top of that the car is topped with all purpose functioning and latest technological advancement that makes it the center of everyone’s attention in the purchase.
Mercedes-Benz is a name in luxury cars that has existed for a long time in history and has not lost its importance to date. The car was first manufactured in the 1900s in Germany, where the brand manufactured luxury automobiles as well as trucks, buses, and coaches. Mercedes-Benz is the first petrol engine operated automobile which makes it the pioneer of gasoline run vehicles. All other automobiles have followed suit of its technology and used the petrol engine for better functioning. The motto for Mercedes-Benz goes as ‘The best or nothing’ which is exactly what the company has to offer to its clients. Running amongst many searing competitors, the company is doing relatively well, and the reason for that stands its differentiating technology from the rest, pioneering others in technological advancement and innovation in design and class.
Throughout history ever since the first automobile was invented, cars have become a favorite of everyone- in the past, the best of luxury automobiles were used by the top leaders of the world. Adolf Hitler himself is known to have used Mercedes-Benz, and its brand was popular amongst the Nazi rule. Hitler is known to have used the first Mercedes-Benz bulletproof windshield car during the time of World War I. The surviving cars of the time are now in museums since they are the predecessors and first of their kind cars in the world. The cars specifically designed for the army were also quite popular where they were designed bulletproof and resistant to attack thereafter Mercedes-Benz earned the status of the most reliable and best cars of the world who were known for their perfectionist quality and innovative technological engine and running coupled with the sleek design and remarkable look that the cars possessed. Other companies that took up after this copied much from Mercedes and made their own automobiles.
Later on as the company progressed, and the engineers worked on the cars after the wars, the needs of the customers and requirements of modifying features also changed. The first innovative model was the Mercedes-Benz S-Class, which was a milestone in the making of future Mercedes. The S-Class Mercedes brought with it the company’s signature innovations which included the drivetrain technologies, classy and highly rich car interior and an added safety system such as introducing the seat belt as a safety precaution from a collision.
These luxury cars were sold either as four-door sedans or two-door coupes. The Mercedes-Benz has gone through five generations of car models and is currently going through its sixth.
There are many reasons apart from just the outstanding looks of the car which make it a favorite amongst people. The latest models, as well as some of the preceding ones, have had some features that have made Mercedes-Benz dominate over the rest of the rival cars among its contemporaries. In the latest 2014 model, the S-class sedan has several features that are copied by its rivals to equate the cars on some level. However, taking their lead is the original brand itself that offers self-driving features that make the car enter a whole new level. There are cameras that help the driver during steering to keep the car centered in the lane and not to steer the way. It helps to keep the driver in his own lane as well. The brake system of the car is also well-managed where the powerful brakes help to prevent any possible collision. The engineers have also worked well on how to protect the car from damage in any collision where the rear part of the car is designed to cushion the impact to a vast degree. The car is automatically designed to control the speed when at a traffic crossing or at approaching a red light.
The competing cars with Mercedes-Benz such as Audi, BMW, Rolls-Royce, Ferrari, Bentley, Lamborghini, and Porsche are racing ahead in the game as well as they try to overcome the market that Mercedes-Benz has secured to create for itself. While some of the luxury cars are known purely for speed and thrill, Mercedes-Benz also has the looks along with the speed which make its buyers prefer it any day.
It is undoubted that the rival companies are producing good cars. However, the demand for them can be fluctuating, and some of the luxury cars are even losing their created market because of the lack of purchase. However, Mercedes-Benz is one brand that has kept it together because it has always managed to be one step ahead of its rivals. Audi is known to have suffered a crash in sales when the S-Class sedan had a better selling power than it, which caused considerable loss to the company. It is a great displeasure for customers to figure out that another company has copied what some other has already done. This tarnishes the image created and many rich, status-conscious people would disapprove of it.
The question then comes to who are those people that can really afford to buy these luxury cars in the first place. Mercedes-Benz has been supported by the extremely affluent families of the world, various state leaders and people who belong to the media and show business. Other than that average customers can buy a long-dreamt-of Mercedes only after years of savings.
The need for luxury cars arises in the rich because they are a symbol of wealth, prestige and help to reflect a good image. Moreover the comfort of driving them is even higher, with total automated systems, good speed, and complete safety during the journey which is ensured by luxury cars. These cars also have good resale value, for instance, a Mercedes would never go back for cheap, and there would never be a huge loss at sale. The Mercedes-Benz is the best luxury car that satisfies its customers and keeps bringing innovations in design and drive which makes it my personal favorite as well.

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WePapers. (2020, December, 26) Essay On The Car Mercedes-Benz. Retrieved April 25, 2024, from https://www.wepapers.com/samples/essay-on-the-car-mercedes-benz/
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"Essay On The Car Mercedes-Benz." WePapers, Dec 26, 2020. Accessed April 25, 2024. https://www.wepapers.com/samples/essay-on-the-car-mercedes-benz/
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"Essay On The Car Mercedes-Benz," Free Essay Examples - WePapers.com, 26-Dec-2020. [Online]. Available: https://www.wepapers.com/samples/essay-on-the-car-mercedes-benz/. [Accessed: 25-Apr-2024].
Essay On The Car Mercedes-Benz. Free Essay Examples - WePapers.com. https://www.wepapers.com/samples/essay-on-the-car-mercedes-benz/. Published Dec 26, 2020. Accessed April 25, 2024.
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