Free Essay On Return On Investment Assignment

Type of paper: Essay

Topic: Finance, Investment, Return, Company, Business, Accounting, Marketing, Chemical

Pages: 3

Words: 825

Published: 2020/09/27

The ROI (Return On Investment) is an especially important efficiency metric utilized to assess the performance of an investment or to relate the performance among a handful of investments. In order to compute ROI, the profit (return) of such an investment for our purposes the formula used is ROI= (Gain from Investment - Cost of the Investment) while in the original formula the upper result is divided by the price of the investment and then the outcome is written as a percentage. Return on investment is a highly widespread numerical method due to its flexibility and ease in use. In other words, a negative Return On Investment number (or percentage) signifies that the investment should not be carried out.
One has to consider that the estimation for ROI and subsequently the description of the metric, can be adapted to fit in the case at hand and it is a matter of what one measures and estimates as gains and costs of an investment. However, the characterization of that terminology in the broader definition just tries to estimate the cost-effectiveness of a possible investment and as a result, there is no right way to guess what ROI results mean. A marketing professional can relate two diverse products by dividing the gross profit that each product has generated by its respective marketing expenses. A financial analyst, however, may compare the same two products utilizing a wholly different set of ROI calculation, possibly by distributing the net gain of an investment by the total value of all funds used to manufacture or/and distribute the product to the market.
This elasticity has a weakness, as ROI estimation can be easily influenced to adapt to the operator's intentions, and the outcome can be articulated in numerous diverse ways. When applying this quantitative tool, one has to be confident that he comprehends the feedback used.
E. I. du Pont de Nemours and Company, or else known as DuPont, is a French-American chemical company founded in July 1802 as a gunpowder mill by Éleuthère du Pont. DuPont is one of the globe’s largest chemical companies taking market capitalization into account and is rated ninth based on revenue in 2012.
Before DuPont reached the multi-divisional form, else known as M-form, an administrative structure by which the company is divided into numerous semi-autonomous elements which are directed and managed following fiscal policies and targets from the higher management, its directors had been innovators in a new and promising area of corporate management: the design of a process to compute ROI and the growth of decision directions or models based on Return On Investment computations. The DuPont novelty of ROI computations signifies one of the most momentous critical junctures in the history of modern accounting and management. As Chandler highlights, finally the combination of financial accounting, capital accounting, and cost accounting was acceptable. Even if this evolution is seen as a victory of the technocrats the importance of ROI, not only in the case of DuPont but in the wider business sector is of tremendous importance. The buildup of the Return On Investment calculation was the effort of F. Donaldson Brown, a financial executive in DuPont. Brown came to be a financial officer of DuPont during WWI and later a vice president for investment development at General Motors.
Donaldson Brown's Return On Investment method ultimately became a milestone in manuals in control, accounting, and finance. Brown's approach remained in place and widely matched in 1950 when the AMA -American Management Association- distributed its point of view on the firm’s accounting and control methods.
Brown's ROI formula is significant in many ways, with one of them being that it is a logical technique developed at that specific company and helping that company to direct its directors in deciding and managing the distribution of resources. His effort helped the firm in the direction of accomplishing its daring agenda of expansion, which a few years later helped DuPont turn from being principally an explosives producer to getting established as an expanded chemical giant. DuPont’s directors required neutral approaches to help them make asset distribution verdicts. In retrospective, it seems that this technique worked for the company, in a time when methods like deciding and calculating Return on Investment were innovative.
Hard and soft Return On Investment typically talk about numerous profits which can be encompassed and utilized in a typical ROI breakdown. The hard profits are also named direct profits as they are usually openly knotted to the effect of applying the projected answer to the typical cause and effect. A few instances of direct (hard) profits are:
1. Combining present structures and evading the need to carry on paying support bonds on the substituted resources.
2. Systematizing a detailed assignment and abolishing the physical effort
3. Stirring the duty from an exceedingly accomplished costly asset to less costly assets.
The direct profits are time and again not hard to calculate, and as such there is frequently not a great risk in reflecting the total 100% of the predictable cost averting or efficiency enhancements in the Return on Investment computation.


Chandler. (1977). The Visible Hand. Harvard University Press.
Gunelius, S. (2012, May 14). Understanding the New ROI of Marketing. Ανάκτηση January 15, 2015, από
ICIS. (2012, September). Top 100 chemical companies 2012. ICIS Chemical Business, σ. 33.

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