Good Example Of Essay On Contemporary Movie Business
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The two articles are describing successful but very different approaches to the contemporary movie business. In this regard, first article reveals Lionsgate approach towards film business. On the other hand, second article reveals DreamWorks, Universal Music and SoundCLoud approach towards media business.
Lionsgate approached towards book series with the films like “The Hunger Games” and “Twilight”. These films touched the climax of success in American box office and Lionsgate made a lot of money using this business approach.
Lionsgate’ fame was also enhanced on the basis of its cheap but profitable horror and comic projects like “saw” and “a black man”. It had made a number of what we say wise transactions like merger and takeover to make more lucrative films.
The TV side unit of Lionsgate is also profit attaining with the programs like “Nashville” and “Mad Men”.
DreamWorks has attained YouTube network based in Loss Angeles. It is earning millions of dollars with billions of viewers.
Universal Music is also using same sort of approach i.e. social marketing and looking for the success of advertising services. Although the probability of making money through ads is not much strong but the subscription phase charges have much flexibility in it.
SoundCLoud is serving latest music streaming and approaching creators with its business approach. It has combined the practices of music business and interests of various parties like creators, artists, users and song writers. It is in potential phase due to lack of license for universal music though having successful business approach.
Hence, in order to succeed in the movie industry, one must know what the demand of day is (finance, horror, comedy, glamour, etc) and studio markets should also use portfolio of the social marketing tools i.e. Facebook, YouTube, Tumblr and strong strategies in order to capture the varying needs of market.
Monica, Santa. Hollywood has a new star studio with a different approach to the film business. The Economist. 25 Jan. 2014. Web. 27 Jan. 2014.
Roettgers, Janco. Three lessons for the media business from three very different media executives. Gigaom Research. 29 Oct 2014. Web. 27 Jan. 2014.
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