Good Research Paper About The Industry Research Of Mobile Dinning Truck

Type of paper: Research Paper

Topic: Customers, Tea, Business, Coffee, Competition, Leadership, People, Employee

Pages: 3

Words: 825

Published: 2020/12/29

The mile dining truck could yield greater profits that the immobile businesses due to flexibility. Therefore, the flexibility helps in meeting the consumer demands thereby an upsurge in the customers’ loyalty towards the businesses. Nonetheless, most people in China prefer the bubble tea due to the foam produced that make it attractive. Additionally, the tea is available in a variety of types such as the fruit flavored and the milk tea. In addition, the bubble tea business is a viable one to venture in because the demand remains consistent all through (Asia & Pacific review, 1985). In most cases, tea forms the components of the basic needs and most people can, therefore, not do without it. As a result, it leads to increased revenues in a firm.
Nonetheless, the growth of the milk tea shop and dining industry has become consistent in the U.S due to the profitability levels associated with the business. Research indicates that the Taiwan coffee shops expanded at 7.7 % in the U.S. Experts attributed the constant growth to the increasing demand of the food components (Baker, et al., 2003).. Research about the fast foods in the U.S indicates that the sales from the first fifty restaurants contributed revenue of approximately $ 157 billion. Furthermore, there over 100 Asian milk tea shops and dining stores in the U.S.
Therefore, the results prove the viability of the business. Business people have also set up the coffee shops in almost every location to enhance accessibility to the customers and at the same time make higher profits. However, the Asian milk tea shop and dining industry has provided employment opportunities for most people as well as enhancement of the cultural exchanges. On the other hand, the Taiwan’s shops have diversified to the western regions thereby increasing awareness of their existence, and diversifying their risks.
Nevertheless, business people should develop strategies that could help them hedge against risks that cause massive financial losses. Some of the external factors include; competition, the economic status, the demand and supply levels. Therefore, there is the need to study the competitors move to help one to respond accordingly. Unhealthy competition could hedge the coffee businesses out of the market because, in most cases, the competitors tend to attract more customers thereby leading to reduced profits. At times, the competition gets to the extreme that result in one business operating on losses (The Saturday evening post, 1821). However, economic status of a country determines the purchasing powers of the consumers. Therefore, a stable economy increases the consumers’ purchasing power leading to increased sales and profits. On the other hand, a deteriorating economy reduces the demand levels of the consumables. The tea shop should also increase awareness of their existence because it leads to more profits through engage in massive advertisements.
However, the internal factors include; the tastes and preferences of the target consumers and the employee wages. If the employer fails to remunerate the employees fairly, then employees quit the job in search of greener pastures. The tastes and preferences of the consumers require the producers to adjust accordingly to avoid driving away the consumers to the competitors. The employers should also provide the proper working conditions that ensure the employees’ safety. When the management guarantees the employees their safety, then they increase the production rate leading to increased revenues. In addition, the profits should not under-employ the workers because it leads to exhaustion due to the long working hours. As a result, most employees tend to run away from such places, and this could also taint the public image of the shop (Walker, 2011). Flexibility also works to the advantage of the shops due to their mobility. Therefore, they become more reliable than the permanent coffee shops.
However, people anticipate that the industry would continue with its growth due to the increased population. Therefore, the industry’s future is viable due to the anticipation of its going concern, which is its continuation in the foreseeable future. In addition, the high demands of the bubbling tea generate more revenues for the shops. Additionally the high competition rates ensure that the consumers get high-quality products. The ready availability of the resources increases the viability because the supply is always constant and at reduced prices (Wemischner, 2010). Nonetheless, the high competition levels require the coffee shops management to develop strategic measures to eliminate negative competition effects. The coffee shops should also have the adequate capital in order to provide all the services needed by the consumers because it helps in customer satisfaction and the retention of the customers.
In summation, coffee shops businesses do not require high capital like other businesses, therefore, easily affordable. The registration requirements by the U.S government are minimal leading easy entry and easy exit. Nonetheless, before, getting into any business one should conduct a detailed research to ascertain the SWOT analysis. It also prepares one emotionally, financially and mentally on how to handle the issues in order to remain relevant in the market. Additionally, for one to gain a considerable market share, one should beat all odds in the markets. Therefore, a coffee business is viable in the U.S due to the high demands from the citizenry.


Asia & Pacific review. (1985). Saffron Walden, Essex, England: World of Information.
Baker, T., Jones, R., Bain, D., & Wenzel, B. (2003). Coffee, tea, or me?: The uninhibited
memoirs of two airline stewardesses. New York: Penguin Books.
The Saturday evening post. (1821). Indianapolis [etc.: Saturday Evening Post Co.
Walker, J. R. (2011). The restaurant: From concept to operation. Hoboken, NJ: Wiley.
Wemischner, R. (2010). The dessert architect. Clifton Park, N.Y: Delmar.

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