Research Paper On Radio Spot
Type of paper: Research Paper
Topic: Listening, Community, Bicycle, Advert, People, Time, Ride, Entertainment
Pages: 1
Words: 275
Published: 2020/11/28
Bicycle shop is a firm that stocks and sells bicycles to the clients. The organization targets various market segments that must be reflected by any advertisement promotion. The market demographic of its customers are people who like riding bicycle during the holidays, kids who ride bicycles after school, and the group of the old people that use bicycles for exercise. The group of customer’s in the bracket of old people, plans and budgets for their leisure. They are attracted to different colors of bicycles and are interested in getting value for their money.
The group of target audience when it comes to media habits shows divergent behaviors. Even though, most of the people targeted by the organization like listening to fine music while on their leisure time, some like listening to commentators and serious business talks across the radio stations. Additionally, some of the audience likes listening to motivational talks while they ride around.
Although, it may be difficult to produce advertisement that suits the entire market segment, it is possible to capture their attention by planning appropriate advertisement program that is slotted at appropriate time to ensure they get the advert (Stafford, Marla, and Ronald 20)
The kid bicycle riders who like to ride after school could be reached by interrupting with the bicycle’s shop advert during their weekend programs. Besides, the other older group that uses bicycles during their leisure time could be achieved through a mixed media approach to capturing their attention. The advert could interrupt the motivational talks for those who like listening to speeches and in between music takeovers for the group that loves listening to music. The advert would fully reflect the message of refreshness to the audience after a long tiresome day of engagement. (Stafford, Marla, and Ronald 20)
Works Cited
Stafford, Marla R, and Ronald J. Faber. Advertising, Promotion, and New Media. Armonk: M.E. Sharpe, 2005. Print.
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