Grabs attention? How?
The Dove ads initially draw attention and attract the audience of two female magazines since they feature a seemingly incongruent objects or images. When we see the contrast among the images, we give specific attention to the ads. We initially conceptualize about smoothness versus roughness and this pertains to the product.
Ad A: The inverted image of a red apple depicts the contrast between the surface and shape of the object. Hence, the audience is drawn to the contrast between the two images. The contrast is in the relationship between the two parts of an image Continue reading...