Good Example Of Essay On How US And China Culture And Politics Influence Communication Campaigns
Communication campaign activities in Asia and in the United States can be described pervasive as the culture and political systems in these two parts of the world have provided a very different perception towards communication. The approaches, procedures, and strategies involved in shaping the nature of communication campaigns in both countries were highly influenced by culture and politics. These differences will be the focus of the discussion drawing the comparative elements from specific sources.
Politics is among the most influential factor that shapes the way China communicate its campaigns. The Chinese communication campaigns became stronger because many believes that most of the communication campaigns in the country was regulated by its government, which at the same time is fundamentally responsible for the country’s social and economic achievements. This entails that China’s communication campaigns, despite being majorly controlled by the government, were able to deliver to their people appropriately using the government’s machinery. On the other hand, one of the political influences in the United States when it comes to communication campaigns may have been encouraged by wide approach. For example, the country adopted the United Nations’ slogan, which is “Peace Begins with the United Nations – and the United Nations Begins with You” (Star and MacGill-Hughes, 1950). In this case, the holistic approach may have been influenced by the country’s “united” status to which they also derived their campaign based on the United Nations’ goal to communicate with the bigger population.
Culture is also one of the most important aspects when it comes to considering the effectiveness of communication. Salmon and Murray-Johnson (2001) say that the formula to have a successful campaign is based on the ratio of achievements, which are divided by expectations. In that case, the Cultural influences of communication campaigns in China were achievable due to the way they advertise, market, and provide information towards both internal and external stakeholders of the campaign. On the other hand, the United States’ culture can be considered as a diverse one. There were different nationalities that settled in the country that made its culture a diversified one as well. However, there is a common medium to which the diversified culture can be communicated with, and that is in a form of mass media. Mendelsohn (1973) says that communication researchers, road safety experts, and even television production personnel have combined their knowledge and expertise in order to deliver their message to the public. This is an example as to how they implement their objectives, which they themselves had disseminated. With this event, it exercises the country’s cultural way of communicating with the people in a larger scope.
The United States and China are countries that have both rich culture and interesting political status. The diversified culture of the United States not only influenced the strategies that they use in order to execute their communication campaigns, but it also influenced their ways on how they will do it. On the other hand, the holistic approach was used by the country as an influence of being “united” just like what the country’s politics build. China also is somewhat similar with their communication campaign as they also have a political status that influenced their communication practitioners to deliver the campaign through a collective approach.
Mendelsohn, H. (1973). Some reasons why information campaigns can succeed.
Salmon, C. T., & Johnson, L. M. (2001). Communication campaign effectiveness.
Star, S. A., & Hughes, H. M. (1950). Report on an educational campaign: The Cincinnati plan for the United Nations.
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