Good Rhetorical Analysis-Vintage AD Essay Example
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The vintage ads are famous for the styles and manner through they occupy the interest of the audience. That is why they are preserved to this date. The vintage ads reflect the styles, tendencies, characters, characteristic events and advertisements which are related to the past. Moreover, vintage ads comprise of a strong design of emotions which provides a story in the ad regarding the human beings. Despite its formation in the 60s and 70s which were quite the old days, one cannot be left impressed by the graphics and materials used in the advertisements in order to convince the audience. Consequently, a vintage ad is chosen for the rhetorical analysis as they being associated with the old times still contain the elements which are praised and ponder upon. The analysis of a vintage ad can provide a good overview of the evolution of the techniques and creativity in the field of advertisements. Since, the vintage ads are preserved till today and constitute the elements which can be understood by today’s generation as well. Therefore, a vintage ad comprising the advertisement of a cigarette brand is selected.
The ad selected is related to the advertising the cigarette brand. In order to emphasize the use of the advertisement, the ad contains the story of the doctors. The ad describes the consumption of cigarettes by the doctors in order to perform the duties without taking rest. The ad provides an idea that the doctors are capable of being present to help the affected people round the clock and continuously due to the use of cigarettes. This was linked in the way that the doctors activate themselves by smoking cigarettes, and these cigarettes make them fresh after the tiring work constantly. Furthermore, they become available at any time for the duty of helping the patients. Although they are tired and exhausted, but they are able to treat the patients as they smoke cigarette in order to activate their mind and body.
The advertisement is associated with the doctors for a specific reason. In the 1930s and 1940s, physicians in the United States were found common of smoking. During that era, the public became concerned about the health effects that can arise due to smoking. Subsequently, in order to market the brand of cigarettes, the company used the advertisements which were devised with the reference of physicians so that, the public can be convinced to use the brand of cigarettes. Also, the camel brand of cigarettes used the slogan that most of the doctors used camel cigarettes over other brands.
The selected ad also refers to the importance of the camel brand and describes that the doctors preferred the camel cigarette over any other cigarette. The ad comprises of the convincing strategy for the audience regarding the use of camel cigarettes. In order to develop the effectiveness of the ad, it first described the doctor’s story. The doctor is available all the time throughout the 24 hours. This idea is well depicted in a single picture which shows the doctor who attends an emergent call from the patient. Hence, providing the fact that the doctor makes him always ready to be back on the duty without caring about his rest and health. Definitely, the doctor cannot work for so long without rest but a doctor does so by taking help from cigarettes. Smoking a cigarette can activate them and help them regain the energy and ability to work back on his duty.
After illustrating the need for the doctors for smoking and mentioning that the doctors themselves use the cigarettes, the ad then moves to brand the camel cigarettes. The efficiency of the camel cigarettes is presented by the providing the fact. This fact includes the number of doctors in America who prefers to use the camel brand of cigarettes. The number of doctors makes the importance of camel brand more significant over other brands. In addition to this, the text of the ad also includes that the doctors from the small and big regions were involved in the survey which indicated that the large number of doctors are in habit of using the camel brand among the cigarettes brand. These facts in the text increase the weight of the advertisement and people can get impressed by the brand.
Moreover, the ad explains the T-test, which gives the knowledge of the T area. T area in the body is also described by a female picture. People can get a clear view regarding the meaning of the T-test, which includes the nose, mouth and throat as displayed in the picture. The idea of describing the T-areas through the picture is quite impressive. Also, the text related to the T-test affirms that the test will favor the camel brand because the camel brand will suit the throat. Hence, the ad clearly gives the design which can convince the audience to use the camel cigarettes
All in all, the tricks used by the vintage ad for conveying the message to the audience is very well conducted by taken the doctors and T-test into account.