Example Of Royal Caribbean Essay

The greatest opportunity for the royal Caribbean international is the acquisition of the synergies. This provided the company with a long-term positive effect on its entity thus adding a great commercial value to the company’s portfolio.Through this acquisition, the company was able it to reduce operational costs and eventually lead to an increase in profits for the company. The company has a strong culture of management that has helped the firm to reach its operational potential through capable utilization of its internal strengths as well as elimination of weaknesses leading to an increase in profits. The company has been able to apply the economics of scale to make a significant impact on cost reduction especially in procurement sector.
The company has also been able to tap on to other key factors in the industry to great success (Royal Caribbean, 1). For example, though it’s diverse competitive advantage, the company has embraced an array of activities over its larger ships for an adventure seeker. These include Rock climbing walls, roller board as well as ice skating that is only available in larger ships. Other key factors of success for the company have been the introduction of children programs, the vitality spa on the royal Caribbean, and superb specialty restaurants in addition to other diverse forms of entertainment onboard their ships.
Innovation and shrewed creativity have been the driving forces behind the royal Caribbean. For example, through its campaign “bigger is better” the company has innovatively led the industry in regard to size of cruise ship and a range of other amenities. For example the company introduced new shipboard features such as rock climbing walls, flow riders, wave machines as well as other onboard sea experiences such as ice skating rinks through which it capitalized to position itself as the brand of the adventure seeker. This has given the company a huge completive advantage.

Work Cited

Royal Caribbean About us 2015. Web. March 2015
<http://cruiseadvice.org/RoyalCaribbean.aspx>