Introduction
Establishment in the Russian market can be extremely difficult for certain companies, but will be significantly less so for others. For a toy company, there is no main competitor that is owned wholly by the Russian government; as a result, establishment of a brand image with the Russian people is the next issue of importance for this particular company. In this discussion, there will be a focus on the macroeconomic analysis of the Russian market, along with a PESTLE analysis of continuing business in Russia. Finally, a discussion surrounding the important considerations of marketing and marketing communications strategy will Continue reading...