VICTORIA'S SECRET IN MOROCCO
Marketing Mix. 3 Promotion Plan. 5 Promotion Budget & Implementation Calendar 6References . 9
Victoria's Secret in Morocco INTRODUCTION Victoria's Secret (VS) is a U.S.-based women apparel company. Founded in 1977, VS has continued to grow into a unique women wear brand in U.S. So far, VS has international presence in Canada and Kuwait. Predictably, Canada is similar to U.S. market in many ways, not least clothing culture and wardrobe portfolio. Unsurprisingly, VS has 42 stores in different Canadian provinces, a distribution which emphasizes U.S.'s and Canada's cultural affinity, not least clothing (Victoria's Secret Store Locator, n.d.). Kuwait market is, however, Continue reading...