Tennis football, an amalgam of tennis and football, is fast moving from the niche towards the mainstream. Panofola d’Oro wishes to sell its brand of tennis football in Brazil. The focus of its marketing efforts would be analyzed here.
Place or Distribution
Given that football-tennis is still a niche activity in Brazil, it is necessary to identify the areas where it is played. Football-tennis is a viable sport only on soft surfaces like beaches. Given Brazil’s abundant beaches, it stands to reason that the roots of football-tennis would be growing in the beaches.
Therefore, it would make little sense Continue reading...