Summary
The evolution of technology over the past years has contributed immensely to easing the cost of accessing information, products as well as quality services by consumers. Internet usage has grown rapidly from the confinement of cyber cafes to the mobile internet access to smartphones and other compatible gadgets. Adoption of e-commerce trading by multination firms as a stepping stone to global penetration draws its reference from the technology revolution. The strategy proves to reduce the cost of operations for most firms and increased market penetration further, the reading culture has gradually shifted from demanding physical books to electronic content Continue reading...