Analyzing Customer Segments
Executive Summary Consumer groups or customer segments are essential aspects of marketing that the marketers have to keep in mind. The understanding of the segmentation of the markets gives the marketers the opportunity to evaluate the needs of that consumer group. Evaluation of the needs further enables the marketers to provide the consumers with their preferences (Smith). Moreover, such knowledge enables the marketers to gain competitive advantage over others in the same market. This report is a summary of research conducted on a consumer group in the UK. The research aimed to find out the factors and aspects that Continue reading...
