Free Essay On Principle Of Measurement

Type of paper: Essay

Topic: Measurement, Public, Public Relations, Relationships, Quality, Media, Principles, Business

Pages: 2

Words: 550

Published: 2020/12/28

Principles of measurement are the arrangement of practices and standards controlling evaluating and analyzing of the public relations work of construction. The work of these measurement principles was developed and managed by the international association for the analysis and evaluation of communication and institute of public relations. In 1979, the Principle of Measurement (International) (POMI) for works for the construction was published in several languages. In June 2011, the Building Cost Information Services (BCIS) did survey online to sample the opinion of its members on the principle of measurement for Royal Institute of Chartered Surveyors (RICS). The results given out by the Royal Institute of the charted survey showed that it was still widely in use predominantly in the Middle East (Royal Institute of Chartered Surveyors, 2012). Dr. David Rockland led the principle of measurement standards development. David Rockland was the director manager of Ketchum Global Research Network together with the international association for the analysis and evaluation of communication and institute of public relations.
There are different principles of measurement. The Importance of objective setting and measurement; these are critical features used by public relations programs for the purpose of quality and quantity controls. The goals for measurement should be quantitative to address who, what, when and how plentiful it can distress. The analysis of the effects of the products is given urgency to productions measurements. Issues include brand equity, shifts in awareness, public policy, donations, investment decisions and others. The best practices standards in research survey, as well as a design of the sample and statistical analysis, are invented to be practical in total transparency. Also, the business’s effects on marks can and should be likely quantified (Ragas & Culp, 2014).
The measurement of the business outcomes from brand marketing or consumer, replicas of defining the consequences on the quality and quantity of public relations outputs on sales and other business metrics. The principle of measurement also puts in place additional variables such as the favorite clients’ choice. Furthermore, measurements of media require quantity and quality. Stakeholders and audience’s impressions are very vital because it shows satisfaction with the quality and quantity. Public relation should account for media measurement. More so, advertising value equivalents (AVEs) are not governed by the public relations’ values. It has no quantity in the public relations’ value and hence does not inform any activities in the future. AVEs measure the cost of media space that is not allowed as a perception to give value to public relations quantity or quality (Ragas & Culp, 2014). In addition, social media are supposed to be measured by the public relations. Measurements of social media are correction; it is not a tool and, therefore, has no single metric. Companies require clearly defined goals and outcomes for all social media within their jurisdictions. Finally, in measurement, transparency and replication should be given priority in measurement. The public relations' measurement was done in a manner of replicability and transparency and for all procedure steps. Media measurement and their surveys should be properly done and specified (Theaker, 2013)
The principle of measurement affects the revolution of industries in numerous ways. The national bureau of standards and the public ministry that governs a particular department ensures the principle measurement standards are followed. They also enforce standards to industries and accounts for principles of measurements that are put in place to public relations. The ISO 900 family of quality management system standards helps organizations to ensure that it meets the needs of customers and other stakeholders. They also ensure that they meet the statutory and regulatory requirement relating to the products (United States & Bureau of Standards, 1969).
The international accounting standards help in developing a global acceptance, high-quality financial reporting framework. They provide investors, lenders and companies with information that is comparable, transparent and reliable for affair, liquid and efficient capital market worldwide (United States & Bureau of Standards, 1969).


Bentley, J. P., 2005. Principles of Measurement Systems. New Jersey: Pearson Prentice Hall.
Bruce K. Berger, J. M., 2014. Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication. London: Routledge Press.
Ragas M.S., & Culp R., 2014. Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and Its Stakeholders. Basingstoke: Palgrave Macmillan.
Morris, A. S., 2001. Measurement and Instrumentation Principles. Oxford: Butterworth-Heinemann.
Royal Institute of Chartered Surveyors, Principles of Measurement (International) - POMI. Royal Institute of Chartered Surveyors (RICS), Volume Vol.7, pp. Pp 1-25.
United States & Bureau of standards., 1969. Making Valuable Measurements: Proceedings of the 1968 Standards Laboratory Conference, Volume 13. Maryland: National Bureau of Standards.
Theaker, A., 2013. The Public Relations Handbook. London: Routledge Press.

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